Promotional articles and press releases

Showcase your brand in the media

The media landscape is saturated with information. It’s not easy to make your brand truly stand out and gain recognition.

Content that builds trust, positions you as an industry expert, and tells your story in a captivating way is needed.

That’s why we offer the creation of sponsored articles and press releases for your company.

Why your brand needs an authentic message in the media?

For your message to stand out in the media, it must be not only informative but also strategic, touching, and relationship-building.

Sponsored articles or press releases: A strategic choice

    • Sponsored articles (paid content): Guarantee audience reach in reputable news portals. They help build trust and prevent ad fatigue (a situation where a specific internet user has seen your digital ad too frequently, for example, on Facebook and Instagram platforms).

    • Press releases (unpaid content): This is content prepared by an expert, which is submitted to media. Media are not paid for publishing this content, so for the content to be published, it must be sufficiently interesting. Unlike sponsored articles, press releases must not be overtly promotional.

Human vs. AI: Why your message needs soul and imagination

Although AI can generate text, it lacks sufficient creativity, emotional depth, and intuition to create an intriguing story.

Media seek valuable news and unique perspectives that AI-generated content mostly cannot offer. Human creativity, empathy, and the ability to perceive nuances are indispensable for creating touching and motivating content.

Accessio’s difference: Masterfully crafted content for the media

Accessio is a reliable strategic partner in creating masterful and intriguing messages.

How Accessio’s values ensure your success in the media

Accessio digital marketing agency’s approach is based on a truly diligent immersion in your business. We will find ways to create creative content that can attract media attention.

Our care for client results ensures that your message reaches its goal. We always carefully evaluate which portals are most suitable for placing your sponsored articles and submitting releases.

Our services: From idea to publication

We offer the creation of high-value content and its submission to media, so your brand gains deserved recognition.

    • Sponsored articles: We create articles aligned with marketing and psychological principles and communicate with portals regarding publication opportunities.

    • Press releases: We prepare intriguing press releases that will truly attract media attention. We handle the sending of press releases to media.

Transparent collaboration and measurable results

We, Accessio, offer you complete transparency and control over our collaboration.

Our work process

Our transparent work process is designed so that you understand every step.

  1. Message idea and goal definition: We carefully study your business and jointly define the message’s goal.
  2. Content creation: We create original, effective sponsored articles or press releases. Our specialist’s philologist education from the University of Latvia guarantees impeccable language. We use a Google Spreadsheets table for text coordination.
  3. Media/portal selection and communication: We communicate with portals suitable for your target audience regarding sponsored article placement and/or send press releases to media.
  4. Publishing: We handle the submission of content for publication.
  5. Communication and reports: We regularly inform you about results.

Collaboration terms and our guarantee

    • Pricing: Our service fee is determined after an in-depth conversation, during which we thoroughly understand your project specifics. We have no hidden costs.

    • Our guarantee: In the case of press releases, publication depends on the media’s editorial decision, so we cannot 100% guarantee it. However, we guarantee that your sponsored articles and press releases will receive the best possible work and effort, creating content that will significantly increase your chances of gaining positive recognition.

Are you ready for your brand to discover new horizons?

We, Accessio digital marketing agency, are a diligent and responsible long-term partner – also in the media space. We deeply immerse ourselves in our clients’ business specifics and care for our clients’ success just like our own. By creating press releases and sponsored articles, we make our clients’ message a powerful tool for creating a positive reputation.

Are you ready for your brand to gain deserved recognition and authority in the media space? Contact us today to discuss your business goals!

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