Digital Marketing Blog for Businesses
Practical guides and analysis on digital advertising, content and websites - helping business owners and marketers make better-informed decisions.
Facebook ads for businesses: how they work and how to make the decisions, from goal to result
This guide is for a business owner who is considering Facebook and Instagram advertising, or already advertising without a clear system. It shows how the decisions connect into one chain, from the business goal to the result, and at every step it points to a deeper...
Facebook retargeting: when it is worth it and what data it needs
Retargeting is advertising to people who have already interacted with your business. It sounds like the safest money in advertising, and that is...
Facebook ads audiences: when to let Advantage+ expand and when to constrain
A Facebook ads audience is no longer a list of interests you tick. Today it is two kinds of decision: boundaries the system will not cross, and...
Meta Pixel and Conversions API: what they do and how to check your tracking works
The Meta Pixel (formerly the Facebook Pixel) and the Conversions API are two routes by which events on your website reach Meta. This article...
Facebook ads strategy: what order to make the decisions in
A Facebook ads strategy is not a set of campaign settings. It is a series of decisions in the right order, from the business goal to the criteria...
Facebook ads cost: how it is set and how to work out your budget
Facebook and Instagram advertising has no price list. You set the budget, but what one result costs is decided by an auction and by your offer. This...
Meta Ads metrics: what CTR, CPC and Results tell you and what they do not prove
Ads Manager shows dozens of numbers, but not one of them on its own answers whether your advertising pays off. This article gives you a hierarchy of...
How to tell if your Google Ads account is wasting money: 5 tests for business owners
If your business pays for Google Ads every month but you're not sure the money is being spent wisely, this article is for you. Reports show clicks,...
Need help with a specific digital marketing task?
A quick overview of what ACCESSIO works with - from Meta and Google advertising to content and websites.
