Promotional articles and press releases
Visibility in the media — the trust that advertising cannot buy
We write and place advertorials in news portals, and prepare and distribute press releases to the media. Your copy is written by a professional with eight years of experience in digital marketing and an even longer background in journalism.
Why does a company need a presence in the media?
A presence in the media builds trust that paid advertising alone cannot create. When a person sees an advertisement, they know the company paid for it. When a person reads an article in a well-known news portal, the message gains the portal’s authority — and it stays findable in Google results long after publication.
A media presence also has a second function. Advertising tires the audience over time — the same person sees the same message dozens of times and stops reacting to it. An article in the media offers your brand a completely different context and form, reaching a person where they are not in advertising-expecting mode.
What is the difference between an advertorial and a press release?
These are two different things, and the choice between them depends on the goal and the budget. The main difference is payment and control.
An advertorial is paid content. You pay a news portal to publish the article, and therefore publication is guaranteed. You control the message — what is said and how. An advertorial is suitable when there is a specific message you want to deliver precisely, and the certainty that it will be published.
A press release is unpaid content. It is prepared and distributed to the media, but the outlet itself decides whether to publish it. That is why a press release has to be genuinely interesting — with a real news item, not just an advertising message. A press release is suitable when a company has a genuinely newsworthy event: a new product, an achievement, an expansion, a study.
In simple terms: an advertorial is safe and controllable but costs money for placement; a press release is free in terms of placement, but publication is not guaranteed. Often the optimal strategy uses both for different messages.
What does the service include?
ACCESSIO offers the full path from idea to publication — both writing the copy and communicating with the media.
Writing and placing advertorials. We write an advertorial that follows both marketing and journalistic principles — informative enough for a person to read it, and persuasive enough to achieve its goal. We get in touch with portals that match your target audience and arrange placement.
Preparing and distributing press releases. We prepare a press release in the correct format and distribute it to the relevant industry media and journalists. We also help with what is often overlooked — finding a real news item in the release that is interesting to the outlet.
Media selection. We choose portals and outlets that reach your target audience. An article in a niche industry outlet often delivers more than an article in a large but unrelated portal.
How does the work process go?
1. Conversation and message definition. We get in touch by phone or video call. We establish what the message and goal are, and whether an advertorial, a press release, or both is better suited to your situation.
2. Content creation. We prepare the advertorial or press release copy. We share it in a Google Docs document, where you can review and comment on it.
3. Media selection and communication. We select the portals and outlets that match your target audience. In the case of an advertorial, we arrange placement and price; in the case of a press release, we prepare the distribution list.
4. Publication and distribution. We place the advertorial in the agreed portals or distribute the press release to the media.
5. Report. We inform you of the result — where the article was published and, in the case of a press release, which outlets republished it.
Who is this service for?
The advertorials and press releases service from ACCESSIO is suitable for:
- Companies that want to build trust and awareness beyond paid advertising
- Companies with a real news item — a new product, an achievement, an expansion, a study
- Brands whose advertising is beginning to tire the audience and that need a different form of communication
- Companies that want to improve their visibility in Google results with publications in well-known portals
- Companies in industries where trust is critical — medicine, finance, education, B2B services
This service is not a fast sales tool. If you need enquiries this week, you should start with advertising. Advertorials and press releases are an investment in reputation and long-term visibility.
Frequently asked questions
How much does an advertorial cost?
The cost of an advertorial consists of two parts: the copy preparation fee paid to ACCESSIO, and the placement fee the portal charges for publishing the article. The placement price varies by portal — placement in a larger, more visited portal costs more. We name specific costs after the initial conversation, once we know the message and the suitable portals.
Do you guarantee that a press release will be published?
No, and no honest service provider would guarantee it. A press release is not paid content — the outlet itself decides whether to publish it, based on how interesting the news is to its audience. We influence what we can influence: we find a real news item in the release, prepare it in the correct format, and distribute it to the right outlets. If you need guaranteed publication, the solution is an advertorial.
What is the difference between an advertorial and ordinary advertising?
Advertising is a visual block or video that is clearly recognisable as advertising. An advertorial is a full-length article that looks and reads like an ordinary portal article (usually with a label such as “partner content”). An advertorial makes it possible to deliver more information, tell a story, and build trust more deeply than a short advertising block — which is why it works well for more complex products and services.
How quickly is the article published?
In the case of an advertorial, the publication time depends on the portal’s schedule — it usually happens within several days to a few weeks after the copy is approved and an agreement with the portal is reached. In the case of a press release, the outlet publishes when, and if, it decides to do so. We can discuss more specific timeframes during the conversation.
Do you contact the portals on my behalf?
Yes. Media selection and communication with portals are part of the service. We choose the portals that match your target audience, arrange advertorial placement, or distribute the press release to the media. You do not have to search for contacts or conduct negotiations yourselves.
Does an advertorial also help with SEO?
Partly. An advertorial in a well-known portal increases your brand’s visibility in Google results and, in certain cases, can provide a link to your website. However, the main value of an advertorial is trust and awareness, not SEO — that is addressed specifically by separate SEO services. An advertorial is worth evaluating by the gain in reputation and visibility, not only by SEO.
Let’s start a conversation
Tell us about your message — we’ll reply soon and personally
Tell us about your business and what you want to communicate in the media. We’ll evaluate the situation and tell you whether an advertorial, a press release, or both will work better in your case.
No commitment, no sales pressure.
Message on WhatsApp or call: +371 28632441
