Optimizing an existing website
An existing website that works better — without a full rebuild
We speed up, improve, and optimise your existing website — performance, SEO, user experience, and the conversion path.
We start with an audit that shows exactly where the page is losing customers.
Is your website losing customers even though it looks tidy?
It happens more often than it seems. A website can look decent and still quietly lose visitors — because it loads too slowly, is awkward to use on a phone, is poorly findable on Google, or simply does not lead the visitor to an enquiry.
Often a business does not need a new website at all. If the page’s basic structure is good, targeted optimisation delivers a result similar to a new page, but faster and at a lower cost. Optimisation makes sense exactly when a page “almost works” — the foundation is there, but something is holding it back.
How does one problem on a website create others?
Website problems are rarely isolated — they reinforce one another. Slow loading lowers the Google ranking, because speed is one of the ranking factors. A lower ranking means fewer visitors. At the same time, a slow page increases the bounce rate — people leave before the page loads. Fewer visitors and a higher bounce rate together mean fewer enquiries.
That is why it makes sense to start optimisation with an audit that shows the whole picture. A single problem fixed does not change much if the rest remain. Targeted optimisation addresses the causes in their interconnection, not just individual symptoms.
What website problems do we solve?
Optimisation starts with an audit that identifies the problems, and then they are solved area by area.
Slow loading. We optimise images, code, caching, and server response time so that the page loads fast on both desktop and phone.
Weak visibility on Google. We carry out technical and on-page SEO — heading structure, meta descriptions, internal links, page speed — so that the page appears higher in Google results and is understandable to AI search tools as well.
Poor user experience. We improve navigation, structure, and design so that the visitor easily finds what they are looking for and is led to an enquiry.
A weak conversion path. We review how the visitor is led to an action on the page — where the enquiry points are, how clear the calls to action are, what holds a person back from the final step.
Security vulnerabilities. We identify and eliminate security risks, update outdated systems and plugins, protecting the page from cyberattacks.
Technical errors. We fix broken links, errors, and functionality problems that prevent the page from working correctly.
Outdated content. We review and update existing copy so that it is current, persuasive, and effective in terms of SEO.
How does the work process go?
1. Audit. We carry out a technical, SEO, performance, and user experience audit of the website. The result is a clear overview — what works, what does not, and where the greatest opportunities for improvement are.
2. Plan and priorities. We prepare an optimisation plan with specific steps and an order of priority — starting with what will have the greatest impact. We agree it with you.
3. Implementing solutions. We carry out the agreed improvements — performance, SEO, user experience, security. Before making changes, we create a backup so that the work is safe.
4. Testing. We check whether the changes work correctly on all devices and browsers, and compare the metrics before and after.
5. Report and next steps. We provide an overview of what has been done and the metrics achieved. If necessary, we agree on regular maintenance.
Who is this service for?
Existing website optimisation is suitable for:
- Businesses whose website loads slowly
- Businesses whose page looks bad or works poorly on a phone
- Businesses with low visibility in Google search results
- Businesses whose website attracts visitors but not enquiries
- Businesses planning to start advertising campaigns that want the website ready to turn traffic into customers
- Businesses whose page has not been updated for years and poses security risks
Optimisation is not suitable if the website is technically so outdated, or built on such an unsuitable platform, that fixing it would cost more than building from scratch. In the audit, we say this honestly — and if creating a new page is more sensible, we recommend it.
Frequently asked questions
How much does website optimisation cost?
The price depends on the scope of the problems and the technical state of the website. The cost of a single task — for example, performance optimisation — differs from a full optimisation covering SEO, user experience, and security. We name an exact figure after the audit, once we know what specifically needs to be addressed. The audit makes it possible to give a reasoned price, not a guess.
Should I optimise my existing website or build a new one?
It depends on the state of the existing page. If the basic structure is good and the problem is in speed, SEO, or specific sections, optimisation is faster and cheaper. If the page is technically outdated or built on an unsuitable platform, a new page is more practical. The audit shows which option is more sensible in your case — and we say it honestly, even if it means optimisation is not needed.
Do you only work with WordPress websites?
We work mainly with WordPress, because it is the most widespread platform and optimisation on it is most effective. We evaluate websites on other platforms separately — during the audit, we establish what can be improved in the specific system.
How quickly will optimisation results be visible?
Performance improvements are visible immediately after implementation — the page loads faster. The impact of user experience and conversion path improvements appears within the coming weeks. SEO improvements are the slowest process — changes in Google rankings usually become visible within 1–3 months of implementing the changes.
Will the website keep working during optimisation?
Yes. Optimisation usually takes place in such a way that the website remains available to visitors at all times. Before significant changes, we create a backup, and more complex work, if necessary, we carry out in a test environment so that visitors do not see the changes until they are ready.
Can you migrate my website to another hosting or platform?
Yes. Website migration to faster hosting or a newer platform can be part of optimisation, if the audit shows that the existing environment limits the page’s performance. We carry out the migration so that the website is not lost during migration and works without interruption.
Let’s start a conversation
Tell us about your website — we’ll reply soon and personally
Tell us what your website is like and what about it does not satisfy you. We’ll look at it and tell you which problems are the largest and whether optimisation or a new page is more practical in your case.
No commitment, no sales pressure.
Message on WhatsApp or call: +371 28632441
