TikTok management
A TikTok presence that turns into purchases and awareness
We create video content, plan posts, and manage TikTok advertising campaigns.
Every week — an update, every month — a report on results.
Is TikTok worth the investment for your business?
The honest answer is: not for everyone. TikTok works excellently for businesses whose product is visually interesting, whose target audience includes people aged 16 to 45, and who are willing to be involved in creating video — either themselves or with our help. For traditional B2B services with a narrow professional audience, TikTok usually works less well than LinkedIn or Google Ads.
However, if your product suits the TikTok platform, it offers something other platforms no longer do: the chance for a small business with the right content to reach hundreds of thousands of people organically. On other platforms, this organic reach has shrunk to the point where it practically no longer exists.
How is TikTok different from Facebook and Instagram?
The difference that determines everything else: the TikTok algorithm shows content not to a person’s friends and followers, but to people who might be interested in that specific content. This means a new account with no followers has a chance to get 100,000 views on a single video — if the content is good. There is practically no such opportunity on Meta platforms today.
The second difference — content has to be created differently. TikTok users quickly identify “corporate” and “advertising” content and ignore it. Successful TikTok videos look like ordinary videos, not advertising — with real people, informal language, and a specific platform aesthetic.
What does TikTok management at ACCESSIO include?
We adapt the service to each client’s situation, but it usually includes the following elements.
Strategy and content plan. We analyse your target audience, competitors on TikTok, and the specifics of your industry. We draw up a monthly content plan — what the videos will be about and what format they will take.
Video filming and editing. We have the capacity to film video. If you have your own video content or material you would like to use, we can edit it and adapt it to the TikTok format.
Publishing plan and captioning. For each video, the right publishing time, hashtag strategy, audio, and captions are chosen. Small details that influence whether a video gets 1,000 or 100,000 views.
TikTok Ads campaigns. If organic reach is not enough or you want to speed up results, we launch paid TikTok advertising campaigns — both with organic video content (Spark Ads) and with specially created ads.
Measurement and reporting. We monitor views, website traffic from TikTok, conversions, and cost per result. Every month — a report with concrete numbers.
Who is this service for?
TikTok management at ACCESSIO is suitable for:
- Online stores with visually appealing products (clothing, furniture, cosmetics, food)
- Restaurants, cafés, and food brands
- Beauty services (cosmetologists, hair salons, dentistry)
- Fitness centres and personal trainers
- Educational products and courses with a B2C focus
- Tourism and entertainment services
- New brands still looking for their target audience
TikTok works less well if:
- Your product is B2B with a narrow professional audience
- The buying cycle is very long (commercial real estate, industrial equipment, legal services)
- The target audience is people over 55
In these cases, we usually recommend other channels — Google Ads, LinkedIn, or Facebook advertising.
How much does TikTok management cost?
The cost consists of the management fee paid to ACCESSIO. If you also use paid TikTok advertising, there is an additional advertising budget paid to the TikTok platform.
The management fee is payment for our work — developing the strategy, content planning, video filming and editing, publishing, managing advertising campaigns, and reporting. The specific amount depends on the number of videos per month, the volume of filming, and whether advertising campaign management is included. We name the exact figure after the initial conversation.
The advertising budget (if you use it) is the money TikTok spends on showing advertising. If you want to use paid campaigns, the minimum budget is 1000 EUR + VAT per month.
No long-term contracts — you pay month by month and can end the cooperation at the end of any month.
How does the work process go?
1. Conversation and research. We get in touch by phone or video call. We get to know your business, product, and goals. We assess whether TikTok is a suitable channel in your case — an honest answer to this question is more important than a quick start to the cooperation.
2. Strategy and launch. We prepare the first month’s content plan and begin creating or editing video content.
3. Weekly update. Every week you receive a short message by email or WhatsApp — what has been published, what is working well, what is planned for next week.
4. Optimisation and use of trends. Based on the first data, we adjust the plan — more content in the formats that work, faster reaction to current trends and audio.
5. Monthly report. At the end of the month, a report with views, profile growth, website traffic from TikTok, and, if you use advertising, conversions and cost per result.
Frequently asked questions
Will TikTok work for my industry too?
It depends on the product, the target audience, and the content possibilities. TikTok works best for visually appealing products (clothing, food, cosmetics, furniture), B2C services with a broad audience (beauty, fitness, entertainment), and educational products. For B2B companies with a narrow professional audience, TikTok usually works less well. In the initial conversation, we honestly tell you whether it is worth investing resources in this platform in your case.
How many videos a month should you publish?
The optimal number is 8–15 videos per month. A smaller number is interpreted by the algorithm as an inactive account and reduces reach; a larger number usually exceeds available resources without improving results. The specific number in your case depends on the budget, content type, and goals.
Do I have to appear in the videos personally?
Not necessarily, but it helps. The TikTok audience responds better to videos in which a real person appears — even if it is not the business owner themselves. If you do not want to appear personally, you can use another person from your team, a model, or the product as the main subject of the video. In the conversation, we evaluate together what will work better in your case.
Do you film the videos, or do I need to send my own material?
Both options are possible. If you do not have the means to film yourselves, we can organise the filming — either at your location or in our environment, depending on the product. If you already have video material (filmed on a phone, from previous campaigns, or of the product), we can edit it and adapt it to the TikTok format.
How quickly does TikTok deliver visible results?
In the first two months, there is usually testing of content and style — which formats, topics, and audio work better for the specific brand. The first significant results (several videos with 10,000+ views, follower growth, traffic to the website) usually appear within 2–4 months. Paid advertising campaigns deliver results faster — typically within 2–4 weeks.
What is the difference between organic TikTok content and paid advertising?
Organic content is regular published videos that gain algorithmic visibility for free — this is a slower process, but in the long term it builds an authentic brand presence and follower base. Paid advertising (TikTok Ads) is video you pay to have shown — it delivers faster results and allows precise targeting of specific audiences, but stops as soon as the advertising budget runs out. For most brands, the optimal approach is a combination of both.
Do TikTok views turn into purchases?
They can, but not automatically. Views are only the first step — what matters next is whether the video content makes the viewer want to learn more, visit the website, or follow the account. Purchase-oriented videos use specific techniques (a clear CTA, product demonstration, a sense of limited availability). For paid TikTok Ads campaigns, purchase tracking is set up similarly to Meta or Google Ads.
Let’s start a conversation
Tell us about your business — we’ll reply soon and personally
Tell us about your product, your goals, and your current advertising activities. We’ll evaluate the situation and honestly tell you whether TikTok is worth the investment in your case or whether it is better to choose another channel.
No commitment, no sales pressure.
Message on WhatsApp or call: +371 28632441
