Google Ads

Are your Google Ads truly benefiting your business?

Do you have negative experiences with Google Ads campaigns whose budgets are spent without bringing real profit to your company? Perhaps you entrusted your Google Ads to an agency that made beautiful promises but failed to deliver?

We understand your concerns. We are ready not just to create ads, but to make them a driving force for your business growth. Moreover, we will care for your ad results as if they were our own.

Tired of wasting time and money battling complex Google Ads campaigns?

Significant challenges exist with Google Ads, faced by many businesses. Here are the most common problems that prevent ads from reaching their full potential:

Wasted ad budget and low ROI: Is your Google Ads budget being spent on irrelevant keyword phrases and low-value clicks, yielding no real results? Campaigns created by inexperienced Google Ads specialists often suffer from a low return on investment (ROI), leading to losses for the company.
Ad platform complexity: Is it difficult to find what you need in the Google Ads interface? And when it seems you’ve achieved meaningful results, does the algorithm suddenly change? Creating and optimizing quality ads requires specific knowledge and continuous optimization.
Fierce competition and difficulty standing out: Are you afraid your company will go unnoticed – especially among larger businesses with more generous marketing budgets? Experienced Google Ads specialists can find solutions that allow business Davids to overcome Goliaths.
Lack of reliable data on ROI and campaign performance: Are you afraid of hidden Google Ads costs? It’s important for you to know, down to the smallest detail, exactly how your budget is being spent and what the benefit from it is.

Accessio quality: A targeted process and trustworthy values

We, Accessio digital marketing agency, believe that success in the advertising industry depends on systems and values. Consistent results come from a carefully polished and effective process, not from luck. Our approach is based on honesty, proactive action, and open communication. This will ensure that your Google Ads investments are managed with maximum diligence and responsibility.

We do not apply hidden costs and do not make unrealistic promises. As soon as analysis shows potential problems, such as an increase in conversion costs, we proactively address them. We take full responsibility for your campaign performance and for every euro spent.

How we work with Google Ads campaigns

Successful Google Ads campaign operation requires strategic planning and technical excellence, as well as regular and open communication. Our work process is designed to provide you with complete transparency and control. You will always be informed and understand every step.

1. In-depth research and strategy development: We will carefully analyze your website and business situation. We will also conduct an in-depth competitor analysis.

2. Precise keyword selection and ad content creation: We will conduct thorough keyword research, identifying the most suitable search terms and negative keywords to avoid low-value clicks and maximize the effectiveness of every budget euro. We will develop compelling ad texts and attention-grabbing visual materials, ensuring they resonate with your target audience and comply with Google Ads guidelines. For text approval, we will use a Google Spreadsheet table, which we will grant you access to.

3. Campaign technical setup and launch: After payment is received, work begins within 3 business days. We will technically set up everything necessary for your Google Ads campaigns to operate optimally. This includes ensuring conversion tracking, which is absolutely necessary for precise results measurement and optimization.

4. Continuous optimization and proactive action: We will regularly monitor your campaign performance, looking for correlations and identifying potential problems in analyses and data. We ourselves will implement improvements and seek reasons, even before the problem has escalated. We will continuously adapt and optimize your ads to ensure maximum effectiveness in the changing Google Ads environment, proactively responding to algorithm updates and market changes.

5. Regular communication and transparent reporting: We strive to communicate with every client weekly, using WhatsApp chat or phone calls. At the end of the month, we will send you a detailed report on campaign results. By collaborating with us, you can be sure you will not experience hidden costs and will not receive unrealistic promises.

Google Ads goals: From search to conversions

Google Ads offers various types of advertising campaigns suitable for different business goals – from increasing brand awareness to direct sales.

Search ads: Text ads that appear on Google search results pages (SERP). They are ideally suited for attracting interested parties who are actively searching for your products or services.
Display ads: Visually engaging image or text ads placed on the vast Google Display Network (which consists of millions of websites and apps). This ad type is excellent for building brand awareness and retargeting audiences.
Video (YouTube) ads: Video ads predominantly shown on YouTube and the Google video partner network. They work well for conveying marketing messages, demonstrating products, and building brand connection.
Shopping ads: Product listings with images, titles, prices, and store names that appear directly in search results and the Shopping tab. These ads work great for e-commerce businesses, promoting direct online product sales.
Performance Max campaigns: Google’s most automated, goal-based campaign type. They access a wide range of Google Ads inventory (Search, Display, YouTube, Discover, Gmail, Maps) from a single campaign, using Google’s artificial intelligence to optimize specified conversion goals.
App campaigns: Promote mobile apps across the entire Google network (Search, YouTube, Display, Google Play) to drive installations or in-app actions.
Demand Gen campaigns: Visually oriented ads in YouTube, Gmail, Display, and Discover feeds that use machine learning to personalize the experience.

Transparency and responsibility: Pricing, budget, and our guarantee

Pricing and budget are very important points that need to be clarified when starting a collaboration. Our principles are complete transparency and flexibility so you can feel secure about your investments and control your expenses.

How much do Google Ads services cost at Accessio?
- When collaborating with Accessio, you will have two types of costs: our service fee (or payment for our work) and the advertising budget, which you will pay directly to Google. We ensure complete transparency for both.
- We will specify the exact service fee after an in-depth conversation (most likely a video conference call), during which we will understand your company, its needs, and goals.
- We will help you effectively plan your budget to ensure maximum return for every euro spent. If the budget is paid to us, it will be spent efficiently and in full.
Freedom from long-term commitments.
- We are confident in our work, its quality, and results. Therefore, Accessio does not foresee a minimum collaboration period. You pay for our services month to month.
Our guarantee: The best possible work.
- The Google Ads environment is dynamic, and we do not promise unrealistic results. However, we guarantee that your ads will receive the best possible work and effort that is possible in the given situation, taking into account industry practices and your business goals. We take full responsibility for your campaign performance and for every euro spent.

Is Accessio your ideal Google Ads partner?

We, Accessio digital marketing agency, operate on the principles of long-term collaboration. If you are looking for an honest, diligent, and professional company that truly cares about your results, we are ready to help you.

We delve into your business to achieve real results.

We have experience creating ads in a wide range of industries, including e-shops, construction companies, real estate developers, medical institutions, and educational institutions. We delve into the specifics of each business to ensure the best possible results.

Your path to Google success starts here.

Do you want to stop inefficiently spending your Google Ads budget and start gaining real, measurable results? Contact us today to discuss your business goals and learn how Accessio can become your trusted partner in Google Ads.