Facebook and Instagram Ads

Tired of wasted ad spend with no return? We’ll ensure your business grows on Meta platforms.

Many businesses face challenges with Meta ads. You are not alone. We have identified the most common problems that prevent ads from reaching their full potential:

• Wasted ad budget and low ROI: Do you feel your advertising budget is being spent without yielding real results? Unskillfully created campaigns often suffer from low return on investment (ROI), leading to financial losses.
• Complex technicalities and lack of time: When managing ads yourself, does the proper setup of Facebook Pixel and other technical details seem like rocket science? Effective ad creation and optimization require specific knowledge and continuous attention.
• Poor lead quality: Have Lead Ads brought in dozens or even hundreds of inquiries, yet not a single one has become a paying customer? Calling through applications takes time – and processing low-quality leads causes your employees to lose many hours.
• Ad fatigue and algorithm changes: Ads that worked perfectly at first suddenly stop delivering results? Meta algorithms are constantly changing. Furthermore, an ad seen too frequently no longer resonates with the audience. Continuous refreshing and optimization are necessary.
• Unengaging visuals and imprecise audience targeting: If your ad copy, banner, or video doesn’t capture attention or appears to the wrong people, the budget is wasted.

Our solution: Thorough dedication that delivers real results.

Accessio digital marketing agency is your strategic partner who truly cares about your client’s results. We will delve into your business and ad creation as deeply as if we were creating ads for our own company. Our approach is based on a diligent attitude towards work, absolute honesty, and a sense of responsibility. Furthermore, we ensure complete transparency in our collaboration – with no hidden costs or unrealistic promises.

Facebook and Instagram ads are much more than generating clicks.

In digital marketing, it’s easy to get lost in terms and metrics. At Accessio, we operate on the principle that results must be meaningful – aimed at creating a genuine and measurable benefit for your business. Let’s look at some core principles.

• Meta ads: On both Facebook and Instagram platforms.
  • Meta ads are visible on both Facebook and Instagram platforms. While free (organic) posts appear to your Facebook page or Instagram profile followers, paid ads allow you to reach new audiences who don’t know about you yet.
• We don’t focus on minor metrics.
  • When creating ads, our goal isn’t to get a large number of clicks or a low cost per click – these metrics are of minor importance. Instead, we focus on generating purchases and quality inquiries (leads) – results whose utility is financially measurable. In cases where an ad is not aimed at an immediate, financially measurable result, its goal is to strengthen your company’s reputation as an industry authority – which will provide long-term benefits.

• Different types of campaigns for various goals and strategies.

  • We develop campaigns tailored to your business needs:

    • Leads ads: Prospects fill out a form to apply for your service, and then you contact them.
    • Traffic: Visitors are directed to your website.
    • Video views and Reach: For building brand awareness and reaching a broad audience.
    • Conversions: For specific actions on your website, such as purchases or applications.

    • And other goals tailored to your unique business needs.

Our operating principles: What you can expect from collaborating with Accessio.

To achieve good results with Meta ad campaigns, not only strategy and technical skills are important, but also open communication. Our developed work process will provide you with complete transparency and control. You will always be informed and understand every step.

• 1. Thorough dedication to your business: First, the Facebook/Instagram ad specialist will carefully examine your website. We’d appreciate it if you could also send us any useful unpublished materials, as well as a brandbook. If your offering is unique or complex, we’ll ask you to send educational articles about your topic.
• 2. Strategic planning and competitor analysis: We will conduct an in-depth analysis of your competitors. This analysis is an essential foundation for a quality campaign strategy.
• 3. Creating compelling content and approval: We will create high-quality ad copy and visual materials. Texts will be submitted in a Google Spreadsheet table, where you can easily make corrections and give approval. We believe there shouldn’t be many corrections to the texts, as they will be written by a Latvian philologist with masterful language skills. We will also prepare visual materials.
• 4. Campaign launch and continuous optimization: After payment is received, work begins within 3 business days. We will technically set up your ad campaigns in Meta Ads Manager. We will regularly monitor their performance and make necessary changes to improve results. To prevent “ad fatigue,” we will update ad creatives (texts and visual materials); the creation of new creatives will be based on the analysis of previous creatives.

• 5. Regular communication and transparent reporting: We strive to communicate with every client weekly, using WhatsApp chat or phone calls. At the end of the month, you will receive a detailed report on campaign results, clearly seeing the return. With us, there are no hidden costs or unfulfillable promises, but a transparent and reliable partnership.

Pricing, budget, and straightforward collaboration.

When collaborating with a digital marketing agency, you will have two types of costs – a service fee (or payment for work), which you will pay us, and an advertising budget, which you will pay Meta. We understand that costs can be a concern when starting a collaboration. At Accessio, we believe in a transparent and flexible approach so you can feel secure about your expenses.

• How much do Facebook and Instagram ads cost with Accessio?
  • We offer several service models tailored to different budgets.
  • We will state the specific amount after we have spoken with you in a video call and understood your needs.
  • We will help you understand how much budget is needed to achieve your goals and ensure maximum return for every euro spent.
• No long-term commitments: Pay month to month.
  • We believe in our work and the value we provide. Therefore, Accessio does not foresee a minimum collaboration period. You pay for our services month to month, giving you complete freedom and control over the collaboration.

• We guarantee maximum diligence.

  • The digital advertising environment is dynamic, and we do not guarantee unrealistic results. However, we guarantee that your ads will receive the best possible work and effort we can provide in the given situation, based on the latest industry practices and your business goals.

Are we your ideal partner?

We, Accessio digital marketing agency, build long-term partnerships based on trust and collaborative work for success. If you are looking for an honest, diligent, and professional company that truly cares about your results, we can help you.

• We have worked in your industry!
  • We have extensive experience creating ads in various industries, including e-shops, construction companies, real estate developers, medical institutions, and educational institutions. We also serve clients outside of Latvia. We delve into the specifics of each business to ensure the best possible results.

• Your path to growth starts here.

  • Ready to get real, measurable results on Meta platforms? Contact us today to discuss your business goals and learn how Accessio can help your company grow and reach new heights.

Send us a message

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