TikTok advertising setup and management
TikTok advertising for businesses
ACCESSIO sets up and manages TikTok Ads campaigns for businesses - from initial setup and campaign launch to optimisation, performance analysis and reporting.
- Initial setup - from EUR 290
- Management - from EUR 390 per month
- Advertising spend is not included in these fees and is paid separately
When can TikTok advertising be a sensible choice?
TikTok Ads can be a sensible advertising channel when a business has a clear offer, a reachable target audience, suitable video content or the ability to produce it, and enough budget for meaningful testing.
TikTok advertising can be used not only for awareness, but also to drive website visits, enquiries and sales. However, whether the channel is suitable should be assessed in the context of the specific business rather than assuming TikTok is automatically right for every company.
TikTok may not be the priority advertising channel if:
- the audience is very narrow or difficult to reach;
- suitable video content is unavailable and there is no willingness to produce it;
- the budget is too limited for meaningful testing;
- meaningful business outcomes cannot be measured well enough;
- the industry or offer is subject to material TikTok advertising restrictions.
Before starting, ACCESSIO assesses these factors. If TikTok is not a well-founded first choice in the specific situation, we will identify that before advertising budget is committed.
What is included in ACCESSIO TikTok Ads management?
TikTok Ads management covers campaign preparation, launch, ongoing management and performance evaluation.
Strategy and initial setup
We define the advertising objective, initial campaign structure, audience and testing approach. We help organise the necessary TikTok Ads account access and, where technically appropriate, basic Pixel/tracking.
Campaign and ad creation
We build campaigns and ads using materials provided by the client, plan the initial budget allocation and prepare the first tests.
Management and optimisation
We regularly analyse performance, manage budgets, adjust campaign structure, evaluate ad performance and plan the next tests.
Reporting and recommendations
Every week, we send a short performance/status update. Once a month, we prepare a detailed report covering the main results, conclusions and recommendations for the next period.
The standard TikTok Ads fee does not include day-to-day organic TikTok profile management, professional video production, or complex server-side/custom tracking implementation. If these are required, scope and pricing are agreed separately.
How much does TikTok Ads management cost?
ACCESSIO TikTok Ads initial setup starts from EUR 290 as a one-off fee, while ongoing management starts from EUR 390 per month. Advertising spend is not included in these fees.
Initial setup
From EUR 290 one-off
May include:
- business and advertising objective review;
- advertising account and access preparation;
- initial campaign structure;
- audience and testing approach;
- basic tracking review or setup;
- preparation and launch of the first campaigns.
Ongoing management
From EUR 390 per month
Includes:
- campaign monitoring and optimisation;
- advertising budget management;
- analysis of ad and test performance;
- recommendations for new advertising materials;
- a short weekly performance/status update;
- a detailed monthly report.
Pricing is stated from because the required workload can vary depending on the initial condition of the advertising account, the tracking setup and campaign complexity. Work outside the standard TikTok Ads scope is agreed separately.
Advertising spend is paid separately.
Work begins after the advance invoice has been paid.
VAT is not applied to these prices.
Do TikTok ads require video?
TikTok is a strongly video-led environment, so campaigns require creative materials that are appropriate for both the platform and the advertising objective.
If the business already has suitable videos, ACCESSIO can use them to build ads and provide recommendations for future tests.
Need professional video production?
If suitable videos are not available, ACCESSIO also provides professional video production as a separate service. This allows paid advertising management and the required video production to be organised within one working relationship while keeping the two services separate in scope and pricing.
How are TikTok Ads results measured?
ACCESSIO does not evaluate TikTok advertising only by clicks, views or other platform metrics. These indicators help us understand campaign performance, but on their own they do not prove a business result.
Where technically possible, campaign evaluation also uses business-relevant actions such as:
- enquiries;
- purchases;
- other measurable website conversions;
- business data available to the client, where it can be used for analysis.
Depending on the project, initial setup may include a review of an existing TikTok Pixel, basic Pixel setup, or configuration of standard conversion events.
More complex implementations, such as a custom Events API setup, server-side tracking, custom dataLayer work or non-standard e-commerce integrations, are not automatically included in the standard setup fee and are assessed separately.
How does the engagement work?
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01
Assessment
We review the advertising objective, audience, available creative materials, planned budget and current measurement setup. We assess whether TikTok is a well-founded channel for the specific case.
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02
Setup and launch
We organise the required access, campaign structure and basic tracking where necessary and technically appropriate. We then prepare and launch the first ads.
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03
Analysis and optimisation
Once data is available, we manage budgets, evaluate ad and campaign performance and plan the next tests.
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04
Reporting and next-period planning
You receive a short status update every week. Once a month, we provide a detailed report covering the main results, conclusions and recommendations.
Frequently asked questions
Do TikTok ads require a TikTok account?
New TikTok advertising campaigns generally require a TikTok account connected to the advertising system. This does not mean the business must run an ongoing organic content programme.
Does the TikTok profile need regular organic posting?
No. TikTok Ads management and organic TikTok profile management are separate services. Regular organic content publishing is not included in ACCESSIO's standard TikTok Ads management fee.
How large should the TikTok advertising budget be?
There is no single universal amount. An appropriate advertising budget depends on the business objective, audience, offer, available creative materials and the amount of testing required. Before launch, ACCESSIO assesses whether the planned budget is sufficient for meaningful testing in the specific situation.
Is TikTok advertising suitable for B2B businesses?
In some cases, yes. TikTok can also be used for enquiry and website conversion campaigns, but another advertising channel may be more suitable for very narrow B2B audiences. ACCESSIO therefore assesses the specific business and audience first.
How is TikTok Ads different from Facebook and Instagram advertising?
TikTok Ads and Meta Ads can both be used for awareness, enquiries and sales, but the advertising environments and creative requirements differ. TikTok is particularly video-led, so channel selection should be considered together with the business audience, offer, available creative materials and advertising objective.
Can every industry advertise on TikTok?
No. TikTok advertising policies prohibit or restrict certain products, services and industries. The specific case should be checked before campaign preparation begins.
How long should TikTok advertising be tested?
A few days is usually not enough to make a well-founded assessment of the channel's potential. ACCESSIO generally recommends allowing approximately three months for the initial testing period so that enough data can be gathered and several advertising directions can be tested. There is no mandatory long-term contract.
What are Spark Ads?
Spark Ads allow existing TikTok posts or appropriately authorised content to be used in paid advertising. This can be useful when the business or a partner already has suitable TikTok content that can also be used for paid campaigns.
Could TikTok advertising be a good fit for your business?
We will assess your advertising objective, audience, available video content, budget and measurement setup. If the assessment shows that TikTok is not the most well-founded choice for achieving your objectives, we will recommend a more suitable advertising approach.
Initial setup - from EUR 290
Management - from EUR 390 per month
