Independent Google Ads account review
Google Ads account audit
Find out what is holding back results in your account and what to fix first
A Google Ads account audit helps you understand whether your measurement, account structure, targeting, budget and management logic support your business goals. You receive documented conclusions and a prioritised action plan that you can use even if you do not continue working with ACCESSIO.
- Price: from 490 EUR
- Access: read-only - with this access level we cannot make changes to the account
- Timeline: usually 2-3 working days
We begin the audit after payment and receipt of all required access and information. If your specific situation requires more time, we agree the timeline before work begins.
What is a Google Ads account audit?
A Google Ads account audit is an independent, systematic and documented review of the advertising account within the agreed scope. It helps identify the most important issues in measurement, structure, budget, targeting and account management, and clarify what to fix first.
The audit follows a structured methodology based on account data, settings and Google's official guidelines.
When is a Google Ads account audit useful?
You manage the advertising account in-house
Campaigns are running and budget is being spent, but it is unclear whether measurement, structure and settings are correct or whether the account is being managed with a clear logic.
An agency or external specialist manages the account
You need an independent second opinion and a documented review that you can discuss with your current provider.
Results have declined or costs have increased
You are getting fewer enquiries or purchases, costs have increased, or platform metrics no longer align with the business results you actually see.
You are planning an important decision
An audit can help before increasing budget, changing agency, rebuilding the account or choosing a new management model.
Where can problems arise in a Google Ads account?
Some problems are not visible in an overall clicks, conversions or cost report. An account can function technically while platform data and management decisions still create a misleading picture of performance.
Conversion signals do not reflect business outcomes
An action may be incorrectly counted as a conversion even though it is not a qualified enquiry, a completed purchase or another result that matters to the business. This affects both reporting and automated optimisation.
Ads attract irrelevant searches
Keyword targeting that is too broad, or insufficient negative keywords, can direct budget towards queries with low commercial relevance.
Budget is not allocated according to priorities
Campaigns or areas may continue receiving budget out of historical inertia rather than according to current business goals and available data.
Automation operates without sufficient control
Automated bidding strategies and platform recommendations can be useful, but they need to be evaluated in the context of measurement quality, budget and business goals.
Performance Max results may include branded demand
Performance Max may generate part of its results from searches for your brand. In the audit, we check whether branded traffic is being controlled deliberately and whether performance is being overstated because of existing brand demand.
The ad and landing page are not aligned
The ad message, search intent and landing page may not align, or the page may fail to provide a clear next step.
The account lacks a clear testing and change logic
Without a clear sequence of priorities, experiments and changes, it is difficult to tell which decisions helped and which did not produce the expected result.
What do we review in a Google Ads account audit?
We confirm the exact scope before the audit and focus on the areas that matter most for the specific account.
1. Conversions and measurement
We review the logic of conversion actions, primary and secondary measurements, how platform reporting is interpreted, and any available connection to actual business results.
2. Account and campaign structure
We check whether campaign structure, objectives, settings, geography and their overall logic align with the offer and business priorities.
3. Search queries, keywords and negative keywords
We analyse which searches are generating spend, whether keywords match commercial intent, and whether irrelevant queries are being controlled sufficiently.
4. Ads, assets and landing pages
We assess whether ad messaging, headlines, descriptions and other assets align with search intent, the offer and the landing page.
5. Budgets, bidding and management discipline
We review budget allocation, bidding logic, Change History, and whether important management decisions are clear and supported by data.
6. Performance Max, Shopping and Merchant Center
Where relevant to the account, we review the use of Performance Max, Shopping structure and key Merchant Center issues within the agreed scope.
Before the audit, we agree the scope required to assess your specific situation.
What do you receive after the audit?
Executive summary
A concise overview of the most important conclusions, risks and decisions that deserve attention first.
Account status summary across key areas
A clear assessment of measurement, structure, search demand, budget, ads and other relevant areas.
Documented key findings
For each important finding, we explain the issue, its possible impact and the reasoning behind it. Where useful, we include supporting evidence from account data or settings.
Priorities and practical recommendations
Findings are prioritised so it is clear what should be addressed first and what can wait.
Prioritised action plan
You receive a clear sequence of next actions. The implementation timeframe depends on the findings, available resources and your decisions.
Discussion of the results
After the document is prepared, we discuss the most important conclusions and answer your questions.
The audit document belongs to you. You can use it yourself or share it with your team, current specialist or another agency.
How is a paid audit different from a free review?
A free review and a paid audit can both be useful in different situations. The difference is not simply the quality of the work - they have different purposes and deliverables.
Free review
- Purpose: to get an initial view of the account quickly and understand whether there is a basis for a further discussion.
- Scope: usually a limited initial review.
- Outcome: often verbal feedback or a short summary of conclusions.
- Use: a first step before possible cooperation.
Paid Google Ads account audit
- Purpose: to obtain an independent, systematic and documented account review.
- Scope: agreed before work begins and tailored to the specific situation.
- Outcome: documented findings, priorities, recommendations and an action plan.
- Use: a standalone deliverable that can be used without continuing to work with ACCESSIO.
The main value of a paid audit is the standalone deliverable. You are not buying an obligation to change agency or continue working with ACCESSIO - you are buying a documented basis for decisions.
How does the Google Ads account audit work?
Discuss the situation and confirm the price
We briefly establish why the audit is needed, the account context and the areas that matter most. Before work begins, we confirm the final price and scope in writing.
Receive payment, access and information
The audit is prepaid. Read-only access to the Google Ads account is sufficient. If the agreed scope includes additional measurement or e-commerce elements, we agree any additional access and information required.
Carry out the audit and prepare the document
We analyse the agreed account areas, document the most important findings, set priorities and prepare a practical action plan.
Send and discuss the results
You receive the audit document. We then discuss the most important conclusions and answer your questions.
How much does a Google Ads account audit cost?
Before work begins, we briefly review the account situation and confirm the final price in writing. No additional work or charges are applied without prior agreement.
- the audit is prepaid;
- VAT is not applied to the price;
- the audit is a one-off service with no mandatory monthly commitment;
- implementation of fixes is agreed and priced separately.
How is the audit carried out?
The audit follows a structured methodology based on account data, settings and Google's official guidelines.
ACCESSIO provides a final quality review of the document, a clear structure for the conclusions and delivery to the client.
Optimization Score, Quality Score and Google Recommendations can be useful diagnostic signals, but they are not presented as standalone evidence of business performance or account quality. Conclusions are assessed in the context of the specific account, measurement setup and business goals.
The audit identifies what to do. Implementation is separate work.
The audit identifies issues, explains the most important conclusions and sets priorities. It does not automatically include:
- rebuilding campaigns or creating new campaigns;
- implementing ads or platform assets;
- technical implementation of Google Tag Manager, dataLayer, Consent Mode or server-side tracking;
- website development;
- technical fixes to Merchant Center or product feeds;
- landing page development;
- a full CRO or UX audit;
- extensive competitor or market research;
- ongoing Google Ads management.
Implementation of fixes, campaign rebuilds and technical work are agreed separately.
What can you do after the audit?
Implement the recommendations independently
You can use the audit document yourself or pass it to your team, current specialist or agency.
Ask ACCESSIO for implementation or management
If you need help, ACCESSIO can separately prepare an implementation proposal or a Google Ads management service proposal.
Frequently asked questions
How much does a Google Ads account audit cost?
A Google Ads account audit costs from 490 EUR. Before work begins, we briefly review the account situation and confirm the final price in writing. No additional work or charges are applied without prior agreement.
Why pay for an audit when free reviews are available?
A paid audit is a standalone, documented deliverable. A free review often helps provide an initial view or assess possible cooperation, while a paid audit gives you documented findings, priorities and an action plan that you can use regardless of whether you continue working with ACCESSIO.
Will any changes be made to the account during the audit?
No. We use read-only access for the audit. We do not make changes to the account, and this access level does not allow us to make changes.
What access is required?
Read-only access to the Google Ads account is required. If the agreed scope includes additional measurement or e-commerce elements, we agree any additional read-only access and information required before work begins.
How long does the audit take?
The audit is usually prepared within 2-3 working days after payment and receipt of all required access and information. If your specific situation requires more time, we agree the timeline before work begins.
Will my current agency be able to see the new access?
An account administrator can technically see that new access has been granted. ACCESSIO does not promise that the audit will be invisible to the current administrator or agency.
Does the audit include implementation of fixes?
No. The audit identifies issues and sets priorities. Campaign rebuilds, ad implementation, tracking development and other technical work are agreed and priced separately.
Do I have to continue working with ACCESSIO after the audit?
No. The audit is a one-off service with no mandatory ongoing commitment. You can use the document independently or pass it to another provider.
Request a Google Ads account audit
Briefly tell us why you need the audit and what your current Google Ads situation looks like. We will review the information and, before work begins, confirm the scope, final price and timeline in writing.
No additional work or charges are applied without prior agreement.
