Copywriting and content creation
Press releases and advertorials for businesses
Press releases and advertorials are two different ways to reach audiences beyond your own website.
They differ in both purpose and publication process.
ACCESSIO can help prepare the content and coordinate the process through to distribution or publication.
Press release
The purpose of a press release is to prepare media-ready information and send it to relevant editorial teams.
Advertorial / sponsored article
An advertorial or sponsored article is a paid publication in a specific media outlet, with the publication fee set by the media outlet itself.
Press release writing and distribution to media - from EUR 290
This is one combined service. The client does not need to buy “writing” first and then purchase “distribution” separately.
The base service includes:
- receiving the information and brief;
- writing the press release;
- approval with the client;
- sending the release to media outlets/editorial teams relevant to the topic and communication directly related to distributing that specific release.
Price: from EUR 290.
VAT is currently not charged.
What does “distribution to media” mean?
The completed release is sent to media outlets/editorial teams selected according to the topic of the project and the available media list.
Important: sending a release is not the same as guaranteeing publication. Each editorial team decides whether the topic is relevant, whether to use the information, and in what form to publish it.
If the client needs a paid publication in a specific media outlet, that is a sponsored-content model with a separate media fee.
Advertorial / sponsored article
If you want a paid publication in a specific media outlet, the process is different.
1. Agree on the topic and goal
We clarify the audience, the main message, and the required content scope.
2. Agree on the media outlet
If the client already has a specific media outlet in mind, we work with it. If the outlet has not yet been selected, we can help evaluate suitable options. Broader media selection or development of a detailed media plan is agreed separately.
3. Confirm the current publication fee and requirements
Media prices, formats, and technical requirements can change. ACCESSIO therefore does not publish one universal media fee.
4. Agree the costs with the client
The client sees a clear separation between:
- ACCESSIO's work;
- the media outlet's actual publication fee.
5. Prepare and submit the material for publication
ACCESSIO can communicate with the media outlet, submit the materials, and coordinate reasonable changes requested by the outlet within the agreed scope.
ACCESSIO's fee for advertorial work is priced individually. Media/publication costs are added separately after they have been agreed with the client. SEO, blog and expert content writing
Why are media costs separate?
They are not set by ACCESSIO. Different media outlets may charge different amounts depending on the publication, section, format, placement, timing, and other conditions.
Before the client approves the project, we confirm the current offer from the specific media outlet.
What is not included in the base press-release service?
Unless separately agreed:
- guaranteed publication in a specific media outlet;
- the fee for a paid sponsored publication;
- a full long-term PR campaign strategy;
- extended individual correspondence and persuasion work with specific journalists;
- community or reputation management;
- unlimited revisions.
Frequently asked questions
Does the EUR 290 price include both writing and distributing the press release?
Yes. ACCESSIO offers these as one combined service.
How many media outlets will receive the release?
The media list depends on the specific topic and the available relevant outlets. We do not promise a fixed number of recipients, and distribution itself does not guarantee publication.
Do you guarantee that a media outlet will publish the release?
No. The editorial team decides whether to use an unpaid press release. If a paid publication in a specific outlet is required, we coordinate it as a sponsored-content project with a separate media fee.
Can you help publish an advertorial in Delfi or another media outlet?
Yes. ACCESSIO can confirm the current price and requirements of a specific media outlet, agree them with the client, and coordinate delivery of the material for publication.
Is the media fee included in ACCESSIO's advertorial fee?
No. The media publication fee is a third-party cost and is agreed separately.
Choose between an editorial press release and a paid publication
Tell us what you want to communicate and who you want to reach. We will help determine which model is more appropriate and agree ACCESSIO's fee and, where applicable, the media cost before work begins.
