Copywriting / Content
Website and service page copywriting for businesses
Every page on a website has a specific job - to help a potential customer understand the offer and move towards the next step.
Before writing, we therefore clarify what the page needs to achieve, which information matters most to the customer, and which arguments can help them make a decision.
ACCESSIO can help with research, page structure, argumentation, CTAs, and the final copy.
Price: from EUR 250 per page.
What determines the scope of a website copywriting project?
Two pages of the same length can require very different amounts of work.
In one case, the business already has a clear offer, pricing, advantages, and answers to common customer questions. In another, we first need to clarify how the service should be positioned, what exactly the offer includes, and which claims can be supported.
The price is therefore influenced more by:
- how clearly the offer is already defined;
- how much factual information needs to be gathered;
- whether audience, search, or competitor research is needed;
- how complex the buying decision is;
- how many objections need to be addressed;
- whether the page structure needs to be built from scratch;
- whether in-depth SEO/AEO research is needed.
Depending on the project, this preparation can include both gathering facts about the business and its offer and researching buyer questions, competitors, and search needs.
What can research before website copywriting include?
1. Gathering facts about the business and the offer
We clarify what you actually offer, who it is for, the main conditions, pricing, limitations, and the advantages that can be supported.
2. Researching buyer questions and search needs
We review what people search for, which questions they ask, and what information they expect before making an enquiry or purchase.
3. Reviewing the competitive context
Where useful for the project, we examine how competitors explain similar offers, where the content becomes repetitive, and where your business can be more specific.
4. Information structure
We decide what needs to be said first, what should be explained later, and where the page needs proof, pricing information, FAQs, or a call to action.
5. Argumentation and objection handling
The goal is not to make louder promises. The goal is to address the reasons why a potential customer may hesitate or fail to understand the offer.
6. Final copy and editing
Once the logic is clear, we write the copy and carry out the agreed quality review.
Service page or landing page - what is the difference?
The distinction is not absolute.
A service page is usually a permanent part of a company website. It needs to explain the service, answer several questions, support organic search traffic, and guide the visitor towards an enquiry.
A landing or sales page is more often built around one specific offer, audience, or campaign with one main action. It usually has more concentrated sales argumentation and a more clearly emphasised primary next step.
ACCESSIO does not artificially split these into two separate pricing products. The final price depends on the actual scope of work.
How does the work proceed?
1. We receive the brief, business facts, and existing materials.
2. We clarify the page goal and primary audience.
3. We carry out the search, question, and competitor research required for the project.
4. We build the page structure and sequence the arguments.
5. We write the copy.
6. We carry out the agreed fact, language, and logic review.
7. We include one reasonable revision round.
Price - from EUR 250 per page
VAT is currently not charged.
The starting price covers a standard research-led one-page project where the business offer and core facts are already defined.
This service differs from an in-depth expert article mainly in the focus of the work: for a website page, research concentrates on your offer, buyer questions, argumentation, and enquiry logic, while an in-depth article places greater emphasis on researching the topic, sources, facts, and information needs.
If the offer itself, pricing structure, service boundaries, or major information gaps need to be resolved before writing can begin, we agree the scope and price separately. SEO, blog, and expert articles
Need several pages?
In a multi-page project, part of the research is shared: the business context, audience, competitors, tone, and core proof points.
That means a five-service-page project is not necessarily "5 x EUR 250". In these cases, we price the project as a whole and use the shared research across the pages.
What is not included in the base copywriting price?
Unless agreed separately, the base price does not include:
- WordPress implementation or HTML/CSS work;
- design and development;
- HubSpot or other form creation;
- photo or video production;
- legal, medical, or other regulated professional expertise;
- building the full product or pricing strategy from scratch;
- unlimited revisions.
Frequently asked questions
Do you also help with the page structure?
Yes. In a research-led website copywriting project, structure is one of the core parts of the work. You do not need to provide a finished content structure in advance.
Is EUR 250 the price for any landing page?
No. It is a starting price for a standard scope. A more complex sales page with broader research, several offers, or substantial strategy work may cost more. We agree the final price before work begins.
Is SEO included in the price?
If SEO is relevant to the page goal, we take search intent and keywords into account and can prepare the page title and description intended for search engines (meta title / description). A full technical SEO audit or technical website optimisation is a separate scope of work.
Does ACCESSIO also publish the copy on the website?
The base price covers copywriting only, so publication is not automatically included. WordPress implementation or other technical work can be agreed separately.
Before writing, it is worth clarifying what the page needs to say
Send us a short description of the service or offer. Before confirming the price, we will assess how much research and strategy work the project actually needs. After your enquiry, we will clarify any missing information and prepare a price estimate.
