{"id":897,"date":"2023-09-11T16:28:20","date_gmt":"2023-09-11T13:28:20","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=897"},"modified":"2026-05-18T01:57:47","modified_gmt":"2026-05-17T22:57:47","slug":"optimizing-an-existing-website","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/programming\/optimizing-an-existing-website\/","title":{"rendered":"Optimizing an existing website"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; 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header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Optimizing an existing website<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">An existing website that works better \u2014 without a full rebuild<\/h2>\n<p style=\"text-align: center;\">We speed up, improve, and optimise your existing website \u2014 performance, SEO, user experience, and the conversion path.<\/p>\n<p style=\"text-align: center;\">We start with an audit that shows exactly where the page is losing customers.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; 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button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Is your website losing customers even though it looks tidy?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">It happens more often than it seems. A website can look decent and still quietly lose visitors \u2014 because it loads too slowly, is awkward to use on a phone, is poorly findable on Google, or simply does not lead the visitor to an enquiry.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Often a business does not need a new website at all. If the page&#8217;s basic structure is good, targeted optimisation delivers a result similar to a new page, but faster and at a lower cost. Optimisation makes sense exactly when a page &#8220;almost works&#8221; \u2014 the foundation is there, but something is holding it back.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">How does one problem on a website create others?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Website problems are rarely isolated \u2014 they reinforce one another. Slow loading lowers the Google ranking, because speed is one of the ranking factors. A lower ranking means fewer visitors. At the same time, a slow page increases the bounce rate \u2014 people leave before the page loads. Fewer visitors and a higher bounce rate together mean fewer enquiries.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">That is why it makes sense to start optimisation with an audit that shows the whole picture. A single problem fixed does not change much if the rest remain. Targeted optimisation addresses the causes in their interconnection, not just individual symptoms.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">What website problems do we solve?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Optimisation starts with an audit that identifies the problems, and then they are solved area by area.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Slow loading.<\/strong> We optimise images, code, caching, and server response time so that the page loads fast on both desktop and phone.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Weak visibility on Google.<\/strong> We carry out technical and on-page SEO \u2014 heading structure, meta descriptions, internal links, page speed \u2014 so that the page appears higher in Google results and is understandable to AI search tools as well.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Poor user experience.<\/strong> We improve navigation, structure, and design so that the visitor easily finds what they are looking for and is led to an enquiry.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>A weak conversion path.<\/strong> We review how the visitor is led to an action on the page \u2014 where the enquiry points are, how clear the calls to action are, what holds a person back from the final step.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Security vulnerabilities.<\/strong> We identify and eliminate security risks, update outdated systems and plugins, protecting the page from cyberattacks.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Technical errors.<\/strong> We fix broken links, errors, and functionality problems that prevent the page from working correctly.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Outdated content.<\/strong> We review and update existing copy so that it is current, persuasive, and effective in terms of SEO.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">How does the work process go?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>1. Audit.<\/strong> We carry out a technical, SEO, performance, and user experience audit of the website. The result is a clear overview \u2014 what works, what does not, and where the greatest opportunities for improvement are.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>2. Plan and priorities.<\/strong> We prepare an optimisation plan with specific steps and an order of priority \u2014 starting with what will have the greatest impact. We agree it with you.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>3. Implementing solutions.<\/strong> We carry out the agreed improvements \u2014 performance, SEO, user experience, security. Before making changes, we create a backup so that the work is safe.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>4. Testing.<\/strong> We check whether the changes work correctly on all devices and browsers, and compare the metrics before and after.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>5. Report and next steps.<\/strong> We provide an overview of what has been done and the metrics achieved. If necessary, we agree on regular maintenance.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Who is this service for?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Existing website optimisation is suitable for:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: justify;\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses whose website loads slowly<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses whose page looks bad or works poorly on a phone<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses with low visibility in Google search results<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses whose website attracts visitors but not enquiries<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses planning to start advertising campaigns that want the website ready to turn traffic into customers<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses whose page has not been updated for years and poses security risks<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Optimisation is not suitable if the website is technically so outdated, or built on such an unsuitable platform, that fixing it would cost more than building from scratch. In the audit, we say this honestly \u2014 and if creating a new page is more sensible, we recommend it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;How much does website optimisation cost?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The price depends on the scope of the problems and the technical state of the website. The cost of a single task \u2014 for example, performance optimisation \u2014 differs from a full optimisation covering SEO, user experience, and security. We name an exact figure after the audit, once we know what specifically needs to be addressed. The audit makes it possible to give a reasoned price, not a guess.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Should I optimise my existing website or build a new one?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It depends on the state of the existing page. If the basic structure is good and the problem is in speed, SEO, or specific sections, optimisation is faster and cheaper. If the page is technically outdated or built on an unsuitable platform, a new page is more practical. The audit shows which option is more sensible in your case \u2014 and we say it honestly, even if it means optimisation is not needed.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you only work with WordPress websites?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We work mainly with WordPress, because it is the most widespread platform and optimisation on it is most effective. We evaluate websites on other platforms separately \u2014 during the audit, we establish what can be improved in the specific system.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How quickly will optimisation results be visible?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Performance improvements are visible immediately after implementation \u2014 the page loads faster. The impact of user experience and conversion path improvements appears within the coming weeks. SEO improvements are the slowest process \u2014 changes in Google rankings usually become visible within 1\u20133 months of implementing the changes.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Will the website keep working during optimisation?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes. Optimisation usually takes place in such a way that the website remains available to visitors at all times. Before significant changes, we create a backup, and more complex work, if necessary, we carry out in a test environment so that visitors do not see the changes until they are ready.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can you migrate my website to another hosting or platform?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes. Website migration to faster hosting or a newer platform can be part of optimisation, if the audit shows that the existing environment limits the page&#8217;s performance. We carry out the migration so that the website is not lost during migration and works without interruption.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your website \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us what your website is like and what about it does not satisfy you. We&#8217;ll look at it and tell you which problems are the largest and whether optimisation or a new page is more practical in your case.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; 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saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; 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box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jennifer May&#8221; position=&#8221;Director of Design&#8221; image_url=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/portrait-square-07.jpg&#8221; facebook_url=&#8221;#&#8221; twitter_url=&#8221;#&#8221; linkedin_url=&#8221;#&#8221; icon_color=&#8221;#f88590&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;8%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|4px|4px|4px|4px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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We start with an audit that shows exactly where the page is losing customers.Is your website losing customers even though it looks tidy? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":893,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-897","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimizing an existing website - accessio.agency<\/title>\n<meta name=\"description\" content=\"Revitalize your website! Request comprehensive website optimization: speed, SEO, UX, security. 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