{"id":864,"date":"2023-09-11T15:34:05","date_gmt":"2023-09-11T12:34:05","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=864"},"modified":"2026-05-18T01:19:45","modified_gmt":"2026-05-17T22:19:45","slug":"promotional-articles-and-press-releases","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/copywriting\/promotional-articles-and-press-releases\/","title":{"rendered":"Promotional articles and press releases"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp2&#8243; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Promotional articles and press releases<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Visibility in the media \u2014 the trust that advertising cannot buy<\/h2>\n<p style=\"text-align: center;\">We write and place advertorials in news portals, and prepare and distribute press releases to the media. Your copy is written by a professional with eight years of experience in digital marketing and an even longer background in journalism.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Why does a company need a presence in the media?<\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">A presence in the media builds trust that paid advertising alone cannot create. When a person sees an advertisement, they know the company paid for it. When a person reads an article in a well-known news portal, the message gains the portal&#8217;s authority \u2014 and it stays findable in Google results long after publication.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">A media presence also has a second function. Advertising tires the audience over time \u2014 the same person sees the same message dozens of times and stops reacting to it. An article in the media offers your brand a completely different context and form, reaching a person where they are not in advertising-expecting mode.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">What is the difference between an advertorial and a press release?<\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">These are two different things, and the choice between them depends on the goal and the budget. The main difference is payment and control.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>An advertorial is paid content.<\/strong> You pay a news portal to publish the article, and therefore publication is guaranteed. You control the message \u2014 what is said and how. An advertorial is suitable when there is a specific message you want to deliver precisely, and the certainty that it will be published.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>A press release is unpaid content.<\/strong> It is prepared and distributed to the media, but the outlet itself decides whether to publish it. That is why a press release has to be genuinely interesting \u2014 with a real news item, not just an advertising message. A press release is suitable when a company has a genuinely newsworthy event: a new product, an achievement, an expansion, a study.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">In simple terms: an advertorial is safe and controllable but costs money for placement; a press release is free in terms of placement, but publication is not guaranteed. Often the optimal strategy uses both for different messages.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">What does the service include?<\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">ACCESSIO offers the full path from idea to publication \u2014 both writing the copy and communicating with the media.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Writing and placing advertorials.<\/strong> We write an advertorial that follows both marketing and journalistic principles \u2014 informative enough for a person to read it, and persuasive enough to achieve its goal. We get in touch with portals that match your target audience and arrange placement.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Preparing and distributing press releases.<\/strong> We prepare a press release in the correct format and distribute it to the relevant industry media and journalists. We also help with what is often overlooked \u2014 finding a real news item in the release that is interesting to the outlet.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Media selection.<\/strong> We choose portals and outlets that reach your target audience. An article in a niche industry outlet often delivers more than an article in a large but unrelated portal.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">How does the work process go?<\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>1. Conversation and message definition.<\/strong> We get in touch by phone or video call. We establish what the message and goal are, and whether an advertorial, a press release, or both is better suited to your situation.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>2. Content creation.<\/strong> We prepare the advertorial or press release copy. We share it in a Google Docs document, where you can review and comment on it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>3. Media selection and communication.<\/strong> We select the portals and outlets that match your target audience. In the case of an advertorial, we arrange placement and price; in the case of a press release, we prepare the distribution list.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>4. Publication and distribution.<\/strong> We place the advertorial in the agreed portals or distribute the press release to the media.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>5. Report.<\/strong> We inform you of the result \u2014 where the article was published and, in the case of a press release, which outlets republished it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Who is this service for?<\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The advertorials and press releases service from ACCESSIO is suitable for:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: justify;\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Companies that want to build trust and awareness beyond paid advertising<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Companies with a real news item \u2014 a new product, an achievement, an expansion, a study<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Brands whose advertising is beginning to tire the audience and that need a different form of communication<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Companies that want to improve their visibility in Google results with publications in well-known portals<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Companies in industries where trust is critical \u2014 medicine, finance, education, B2B services<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">This service is not a fast sales tool. If you need enquiries this week, you should start with advertising. Advertorials and press releases are an investment in reputation and long-term visibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;How much does an advertorial cost?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The cost of an advertorial consists of two parts: the copy preparation fee paid to ACCESSIO, and the placement fee the portal charges for publishing the article. The placement price varies by portal \u2014 placement in a larger, more visited portal costs more. We name specific costs after the initial conversation, once we know the message and the suitable portals.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you guarantee that a press release will be published?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">No, and no honest service provider would guarantee it. A press release is not paid content \u2014 the outlet itself decides whether to publish it, based on how interesting the news is to its audience. We influence what we can influence: we find a real news item in the release, prepare it in the correct format, and distribute it to the right outlets. If you need guaranteed publication, the solution is an advertorial.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is the difference between an advertorial and ordinary advertising?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Advertising is a visual block or video that is clearly recognisable as advertising. An advertorial is a full-length article that looks and reads like an ordinary portal article (usually with a label such as &#8220;partner content&#8221;). An advertorial makes it possible to deliver more information, tell a story, and build trust more deeply than a short advertising block \u2014 which is why it works well for more complex products and services.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How quickly is the article published?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the case of an advertorial, the publication time depends on the portal&#8217;s schedule \u2014 it usually happens within several days to a few weeks after the copy is approved and an agreement with the portal is reached. In the case of a press release, the outlet publishes when, and if, it decides to do so. We can discuss more specific timeframes during the conversation.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you contact the portals on my behalf?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes. Media selection and communication with portals are part of the service. We choose the portals that match your target audience, arrange advertorial placement, or distribute the press release to the media. You do not have to search for contacts or conduct negotiations yourselves.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Does an advertorial also help with SEO?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Partly. An advertorial in a well-known portal increases your brand&#8217;s visibility in Google results and, in certain cases, can provide a link to your website. However, the main value of an advertorial is trust and awareness, not SEO \u2014 that is addressed specifically by separate SEO services. An advertorial is worth evaluating by the gain in reputation and visibility, not only by SEO.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your message \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business and what you want to communicate in the media. We&#8217;ll evaluate the situation and tell you whether an advertorial, a press release, or both will work better in your case.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; 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saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; 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box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jennifer May&#8221; position=&#8221;Director of Design&#8221; image_url=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/portrait-square-07.jpg&#8221; facebook_url=&#8221;#&#8221; twitter_url=&#8221;#&#8221; linkedin_url=&#8221;#&#8221; icon_color=&#8221;#f88590&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;8%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|4px|4px|4px|4px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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Your copy is written by a professional with eight years of experience in digital marketing and an even longer background in journalism.Why does [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":856,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-864","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promotional articles and press releases - accessio.agency<\/title>\n<meta name=\"description\" content=\"Want to stand out in the media? We create intriguing sponsored articles and press releases. 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