{"id":864,"date":"2023-09-11T15:34:05","date_gmt":"2023-09-11T12:34:05","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=864"},"modified":"2025-07-30T01:41:42","modified_gmt":"2025-07-29T22:41:42","slug":"promotional-articles-and-press-releases","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/copywriting\/promotional-articles-and-press-releases\/","title":{"rendered":"Promotional articles and press releases"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp2&#8243; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Promotional articles and press releases<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b class=\"\">Showcase your brand in the media<\/b><\/h2>\n<p style=\"text-align: justify;\"><span>The media landscape is saturated with information.<\/span><span> It&#8217;s not easy to make your brand truly stand out and gain recognition.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Content that builds trust,<\/span><span> positions you as an industry expert,<\/span><span> and tells your story in a captivating way is needed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>That&#8217;s why we offer the creation of sponsored articles and press releases for your company.<\/span><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><b class=\"\">Why your brand needs an authentic message in the media?<\/b><\/h2>\n<p><b class=\"\"><\/b><\/p>\n<p style=\"text-align: justify;\"><span>For your message to stand out in the media,<\/span><span> it must be not only informative but also strategic,<\/span><span> touching,<\/span><span> and relationship-building.<\/span><\/p>\n<p style=\"text-align: justify;\"><span><\/span><\/p>\n<h3><b class=\"\">Sponsored articles or press releases: A strategic choice<\/b><\/h3>\n<p><b class=\"\"><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p style=\"text-align: justify;\"><b class=\"\">Sponsored articles (paid content):<\/b><span> Guarantee audience reach in reputable news portals.<\/span><span> They help build trust and prevent ad fatigue (a situation where a specific internet user has seen your digital ad too frequently,<\/span><span> for example,<\/span><span> on Facebook and Instagram platforms).<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><b class=\"\">Press releases (unpaid content):<\/b><span> This is content prepared by an expert,<\/span><span> which is submitted to media.<\/span><span> Media are not paid for publishing this content,<\/span><span> so for the content to be published,<\/span><span> it must be sufficiently interesting.<\/span><span> Unlike sponsored articles,<\/span><span> press releases must not be overtly promotional.<\/span><span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b class=\"\"><\/b><\/p>\n<h3 style=\"text-align: center;\"><b class=\"\">Human vs. AI: Why your message needs soul and imagination<\/b><\/h3>\n<p><b class=\"\"><\/b><\/p>\n<p style=\"text-align: justify;\"><span>Although AI can generate text,<\/span><span> it lacks sufficient creativity,<\/span><span> emotional depth,<\/span><span> and intuition to create an intriguing story.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Media seek valuable news and unique perspectives that AI-generated content mostly cannot offer.<\/span><span> Human creativity,<\/span><span> empathy,<\/span><span> and the ability to perceive nuances are indispensable for creating touching and motivating content.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><b class=\"\">Accessio&#8217;s difference: Masterfully crafted content for the media<\/b><\/h2>\n<p style=\"text-align: justify;\"><span><\/span><\/p>\n<p style=\"text-align: justify;\"><span>Accessio is a reliable strategic partner in creating masterful and intriguing messages.<\/span><\/p>\n<p><b class=\"\"><\/b><\/p>\n<h3><b class=\"\">How Accessio&#8217;s values ensure your success in the media<\/b><\/h3>\n<p><span><\/span><\/p>\n<p style=\"text-align: justify;\"><span>Accessio digital marketing agency&#8217;s approach is based on a truly diligent immersion in your business.<\/span><span> We will find ways to create creative content that can attract media attention.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Our care for client results ensures that your message reaches its goal.<\/span><span> We always carefully evaluate which portals are most suitable for placing your sponsored articles and submitting releases.<\/span><\/p>\n<p style=\"text-align: justify;\"><span><\/span><\/p>\n<h3 style=\"text-align: center;\"><b class=\"\">Our services: From idea to publication<\/b><\/h3>\n<p style=\"text-align: justify;\"><span><\/span><\/p>\n<p style=\"text-align: justify;\"><span>We offer the creation of high-value content and its submission to media,<\/span><span> so your brand gains deserved recognition.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: justify;\">\n<p><b class=\"\">Sponsored articles:<\/b><span> We create articles aligned with marketing and psychological principles and communicate with portals regarding publication opportunities.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><b class=\"\">Press releases:<\/b><span> We prepare intriguing press releases that will truly attract media attention.<\/span><span> We handle the sending of press releases to media.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b class=\"\">Transparent collaboration and measurable results<\/b><\/h2>\n<p style=\"text-align: justify;\"><span>We,<\/span><span> Accessio,<\/span><span> offer you complete transparency and control over our collaboration.<\/span><\/p>\n<p><b class=\"\"><\/b><\/p>\n<h3 style=\"text-align: center;\"><b class=\"\">Our work process<\/b><\/h3>\n<p><span><\/span><\/p>\n<p style=\"text-align: justify;\"><span>Our transparent work process is designed so that you understand every step.<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><b>Message idea and goal definition:<\/b><span> We carefully study your business and jointly define the message&#8217;s goal.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Content creation:<\/b><span> We create original,<\/span><span> effective sponsored articles or press releases.<\/span><span> Our specialist&#8217;s philologist education from the University of Latvia guarantees impeccable language.<\/span><span> We use a Google Spreadsheets table for text coordination.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Media\/portal selection and communication:<\/b><span> We communicate with portals suitable for your target audience regarding sponsored article placement and\/or send press releases to media.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Publishing:<\/b><span> We handle the submission of content for publication.<\/span><\/li>\n<li style=\"text-align: justify;\"><b>Communication and reports:<\/b><span> We regularly inform you about results.<\/span><b><\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><b><\/b><\/p>\n<h3 style=\"text-align: center;\"><b>Collaboration terms and our guarantee<\/b><\/h3>\n<p><b><\/b><\/p>\n<p style=\"text-align: center;\"><b><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>Pricing:<\/b><span> Our service fee is determined after an in-depth conversation,<\/span><span> during which we thoroughly understand your project specifics.<\/span><span> We have no hidden costs.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><b>Our guarantee:<\/b><span> In the case of press releases,<\/span><span> publication depends on the media&#8217;s editorial decision,<\/span><span> so we cannot 100% guarantee it.<\/span><span> However,<\/span><span> we guarantee that your sponsored articles and press releases will receive the best possible work and effort,<\/span><span> creating content that will significantly increase your chances of gaining positive recognition.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><b>Are you ready for your brand to discover new horizons?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span><\/span><\/p>\n<p style=\"text-align: justify;\"><span>We,<\/span><span> Accessio digital marketing agency,<\/span><span> are a diligent and responsible long-term partner \u2013 also in the media space.<\/span><span> We deeply immerse ourselves in our clients&#8217; business specifics and care for our clients&#8217; success just like our own.<\/span><span class=\"animating\"> By creating press releases and sponsored articles,<\/span><span> we make our clients&#8217; message a powerful tool for creating a positive reputation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span>Are you ready for your brand to gain deserved recognition and authority in the media space?<\/span><span> Contact us today to discuss your business goals!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;40px|||&#8221; custom_padding=&#8221;|||&#8221; global_module=&#8221;826&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; recaptcha_list=&#8221;Default|Default-0&#8243; recaptcha_min_score=&#8221;0.7&#8243; email=&#8221;info@accessio.agency&#8221; 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