{"id":862,"date":"2023-09-11T15:33:09","date_gmt":"2023-09-11T12:33:09","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=862"},"modified":"2026-05-18T01:13:02","modified_gmt":"2026-05-17T22:13:02","slug":"website-copy","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/copywriting\/website-copy\/","title":{"rendered":"Website copy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; 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header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Website copy<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Website copy that turns visitors into customers<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">We write homepages, service pages, and product descriptions that persuade the reader and are understandable to Google as well.<\/p>\n<p style=\"text-align: center;\">Your copy is written by someone who manages advertising campaigns every day \u2014 so it is shaped by data, not only by a sense of language.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Why does a website attract visitors but not customers?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The most common reason is copy that describes but does not persuade. Many websites say what the company does \u2014 &#8220;we offer a wide range of services&#8221;, &#8220;an individual approach to every client&#8221; \u2014 but do not answer the questions a visitor actually has in mind: does this company understand my problem, why choose them, what happens when I click the button.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Website copy is a sales conversation that takes place without a salesperson. The visitor has questions and concerns, and the copy is the only thing that can answer them in the right order and at the right moment. If the copy does not do that, the visitor leaves \u2014 even if the design is beautiful and the product is good.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What is conversion copywriting?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Conversion copywriting is writing copy with a specific goal \u2014 to get the reader to take a particular action: enquire, call, buy. Unlike a simple description, conversion copy is built around the reader&#8217;s thinking: first the problem is named, then the solution is shown, concerns are reduced, and the objections that hold back a decision are removed.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">In practice, this means structured work, not inspiration. Before writing the copy, you have to understand who the reader is, where on the website they are, and in what state of mind. Homepage copy, service page copy, and a product description perform different jobs, and each is built according to its function.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Who writes your copy?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">At ACCESSIO, your website copy is written by Lauris Krolis \u2014 someone who not only writes, but also manages advertising campaigns every day. This means the copy is built on data from real campaigns: which message persuaded, which wording brought in enquiries, what stops a person on the way to a decision and what does not.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">This matters particularly for website copy, because a website is a company&#8217;s main and lasting sales instrument. Advertising changes every month; website copy stays for years. If it does not persuade, it does not pay back the investment. Website copy has to do its job \u2014 and do it consistently, long after it is published.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Can artificial intelligence write website copy?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">It can generate it \u2014 but with two drawbacks. First, AI copy is generic: it does not know your real customers, their specific concerns, and what is genuinely different about your company. The result sounds smooth but could belong to any competitor.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Second, Google&#8217;s quality guidelines emphasise the E-E-A-T principle \u2014 experience, expertise, authoritativeness, and trustworthiness. Mass-generated, generic content does not provide these signals. We use AI tools where they speed up the work \u2014 in keyword research, in a structural draft \u2014 but the copy is written and refined with a human understanding of your business. A website whose copy is no different from a thousand others does not sell and does not stand out in Google results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What kinds of website copy do we write?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Homepage copy.<\/strong> The main page, which has to answer the visitor&#8217;s question within 5 seconds \u2014 &#8220;does this company understand my problem and can it solve it&#8221;. The message, structure, and calls to action.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Service and product pages.<\/strong> Pages whose job is to turn interest into an enquiry or a purchase. Built on a problem\u2013solution\u2013proof structure, with answers to the most common objections.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>The &#8220;About us&#8221; page.<\/strong> One of the most visited and most often poorly written pages. We build it so that it creates trust, not just lists facts.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Product descriptions for online stores.<\/strong> Descriptions that sell the product and at the same time contain the keywords people use to search for it on Google.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>FAQ sections.<\/strong> Question-and-answer blocks that reduce concerns and at the same time help the page appear in Google and AI search answers.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Blog articles.<\/strong> SEO-oriented articles that attract organic traffic and build the company&#8217;s authority in the industry.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Is the copy optimised for Google search?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Yes. Before writing, we carry out keyword research \u2014 we find out which words people actually use to search for your service or product, and what questions they ask. These keywords and questions are naturally built into the headings and the copy.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Our approach includes not only traditional SEO, but also writing so that the content is used by AI search tools \u2014 ChatGPT, Google AI Overviews, Perplexity. In practice, this means clear, question-based headings and direct answers at the start of the copy. More and more people search for information through AI tools, and copy that those tools can understand reaches an audience that traditional SEO no longer captures.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>How does the work process go?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>1. Conversation and research.<\/strong> We get in touch by phone or video call. We get to know your business, target audience, competitors, and which pages are needed and what they should achieve.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>2. Keyword research and structure.<\/strong> We carry out keyword research and prepare the structure of each page \u2014 what sections, in what order, with what headings. We agree it with you before writing the full copy.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>3. Writing the copy.<\/strong> We write the copy and add it to a Google Docs document, where you can easily review and comment on it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>4. Approval and revisions.<\/strong> We revise the copy based on your comments. One round of revisions is included \u2014 in practice, it is almost always enough.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>5. Final version.<\/strong> You receive copy that is ready for publication on the website \u2014 structured and with notes on the heading hierarchy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Who is this service for?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The website copy service from ACCESSIO is suitable for:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Businesses building a new website that need copy, not just a design<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Businesses with an existing website that attracts visitors but not enquiries<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Online stores that need product descriptions and category page copy<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Medical, education, and service companies whose service requires explanation and trust<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Businesses whose website ranks low in Google and whose content is not optimised<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\" style=\"text-align: justify;\">Clients who order website development from ACCESSIO and want their copy and design created by one team<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;How much does writing website copy cost?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It depends on the number of pages, their type, and the amount of keyword research required. A homepage, a service page, and a product description require different amounts of work. We name a specific figure after the initial conversation, once we know how many pages are needed and for what purpose \u2014 general prices &#8220;per text&#8221; usually mislead, because one page differs from another several times over.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can you rewrite my existing website copy?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes, and often it is the more practical option. An existing website usually has good basic information but a weak structure, message, or SEO. In that case, rewriting is faster and cheaper than working from scratch. In the initial conversation, we evaluate your existing content and tell you what needs rewriting and what needs adding.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Will the copy be SEO-optimised?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes. Keyword research and content optimisation are included in the service. The copy is built so that it is understandable to people, to search engines, and to AI search tools. However, it is important to understand: copy is one part of SEO \u2014 for a complete result, the website&#8217;s technical side and speed also matter, which we address separately in website development services.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How long will it take to receive the copy?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It depends on the number of pages. A single page is usually ready within a few business days; copy for an entire website \u2014 depending on the volume \u2014 takes longer. We name a specific deadline during the conversation, once we know the scope of the project.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you also place the copy on the website?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">You or your website developer can place the received copy yourselves \u2014 we deliver the copy in a structured form, with clear notes on headings and sections. If the website development is done by ACCESSIO, placing the copy is part of the development process.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business and what your website copy needs to achieve. We&#8217;ll evaluate the situation and tell you which pages will deliver the greatest return in your case.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;40px|||&#8221; custom_padding=&#8221;|||&#8221; disabled=&#8221;on&#8221; global_module=&#8221;826&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; 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In mi nunc, facilisis sed erat sed, interdum suscipit nisl.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jennifer May&#8221; position=&#8221;Director of Design&#8221; image_url=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/portrait-square-07.jpg&#8221; facebook_url=&#8221;#&#8221; twitter_url=&#8221;#&#8221; linkedin_url=&#8221;#&#8221; icon_color=&#8221;#f88590&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;8%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|4px|4px|4px|4px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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