{"id":860,"date":"2023-09-11T15:32:24","date_gmt":"2023-09-11T12:32:24","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=860"},"modified":"2026-05-18T01:03:40","modified_gmt":"2026-05-17T22:03:40","slug":"facebook-and-instagram-copy","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/copywriting\/facebook-and-instagram-copy\/","title":{"rendered":"Facebook and Instagram copy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp2&#8243; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Facebook and Instagram copy<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Social media copy that gets read to the end<\/h2>\n<p><span><\/span><\/p>\n<p style=\"text-align: center;\">We create Facebook and Instagram post copy and a content plan for your brand. Your copy is written by someone who manages advertising campaigns every day \u2014 so it is shaped by data, not only by a sense of language.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Why don&#8217;t most companies&#8217; posts work?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The reason is rarely the posting frequency or the algorithm. Most often the problem is that posts are written about the company rather than for the reader. &#8220;We offer&#8221;, &#8220;our new product&#8221;, &#8220;we are pleased to announce&#8221; \u2014 copy like this stops no one&#8217;s attention, because it gives the reader no reason to pause.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">A social media user scrolls fast and stops only at content that affects them in some way \u2014 answers a question they have, expresses a thought they agree with, or shows something they want to see. A good post starts from the reader&#8217;s interests, not from the company&#8217;s announcement. It is a simple principle, and surprisingly few companies follow it in practice.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What is the difference between organic posts and advertising?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Organic posts are copy you publish on your Facebook page or Instagram profile for free \u2014 they are seen mainly by your followers. Advertising is paid content that Meta shows to people outside your follower circle as well. This page is about organic posts; advertising copy and campaign management are described on the Facebook and Instagram advertising page.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The two work together. Organic content builds the brand&#8217;s character and maintains the relationship with existing followers and customers; advertising attracts new people. For a company that advertises but whose profile is empty or dull, advertising works less well \u2014 a person who becomes interested in an ad often looks at the profile before deciding, and an empty profile creates doubt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Who writes your copy?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">At ACCESSIO, your copy is written by Lauris Krolis \u2014 someone who not only writes, but also manages advertising campaigns every day. This means the copy is built on data from real campaigns: which message stopped the scroll, which opening line brought a reaction, which wording converted and which did not.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">In most cases, social media copy is written either by someone with no writing background or by someone with no marketing experience. In the first case, the copy sells but sounds clumsy; in the second, it sounds smooth but does not persuade. The combination of both in one specialist is rare.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Can artificial intelligence write social media copy?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">It can write it \u2014 but the result is usually recognisable. AI-generated posts tend to be smooth, generic, and lacking in specifics: many words, little substance. The social media feed is already flooded with content like this, and users have learned to ignore it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Human-written posts can use a specific detail from your business, refer to a current situation in the industry, or express a thought AI would not know about. We use AI tools where they speed up the work \u2014 in generating ideas, in research \u2014 but the copy itself is written and refined with human judgement. The reader often does not consciously sense the difference, but sees it in the result: at one post they stop, at another they do not.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>What does the service include?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The Facebook and Instagram copy service is adapted to each client&#8217;s needs, but usually includes the following elements.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Content plan.<\/strong> We draw up a plan for what the posts will be about \u2014 combining different content types (educational, brand, sales, engagement content) so that the profile is not monotonous and does not become a continuous sales feed.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Post copy.<\/strong> We write the post copy itself \u2014 with a hook in the first line, a clear thought, and, where needed, a call to action. Each text is adapted to the platform: the Instagram and Facebook audiences and formats differ.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Brand voice.<\/strong> We help define how your brand speaks \u2014 how formal or informal, with what attitude, with what words. A consistent voice makes a profile recognisable and trustworthy.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>Approval.<\/strong> All copy is shared in a Google Spreadsheets document, where you can easily review and comment on it before publication.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The core of the service is writing copy. By agreement, we can also take on publishing the posts to the profile and creating visual materials \u2014 the specific scope is discussed during the conversation, depending on how much of the process you want to entrust to us.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>How does the work process go?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>1. Conversation and research.<\/strong> We get in touch by phone or video call. We get to know your business, target audience, competitors, and what you want to achieve with your social media presence.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>2. Content plan and brand voice.<\/strong> We prepare a content plan and define the brand voice. We agree it with you before we start writing specific copy.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>3. Writing the copy.<\/strong> We write the post copy and add it to a Google Spreadsheets document, where you can review and comment on it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>4. Approval and revisions.<\/strong> We revise the copy based on your comments until it is ready for publication.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>5. Optimisation.<\/strong> If we see data on which posts perform better, we gradually adjust the content plan and copy style to what resonates with the specific audience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Who is this service for?<\/h2>\n<p><span><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The Facebook and Instagram copy service from ACCESSIO is suitable for:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: justify;\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses that have social media profiles but lack the time or ideas for what to post<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses whose posts get published but receive no reaction<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Brands that want a consistent, recognisable voice across all posts<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Online stores and service businesses that advertise and want the profile to look alive too<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Clients who already use ACCESSIO&#8217;s advertising services and want a unified approach to content and advertising<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">It is also fair to say: organic content is long-term work. If you need fast sales results within the coming weeks, you should start with advertising \u2014 organic content complements it, but does not replace it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;How often should posts be published on Facebook and Instagram?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For most businesses, the optimal rhythm is 3\u20135 posts per week. A smaller number makes the profile look abandoned, but more frequent posting usually means a drop in quality that reduces engagement more than less frequent posting would. The specific rhythm depends on resources and the industry \u2014 it is better to post less often and with quality than often and with nothing to say.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How much does writing Facebook and Instagram copy cost?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; open=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It depends on the number of posts per month and whether the service includes only copy or also content planning and publishing. We name a specific figure after the initial conversation, once we know the desired scope and goals.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you also publish the posts, or only write the copy?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We can do both. The core service is writing copy, but by agreement we also take on publishing posts to the profile. Creating visual materials can be added as well \u2014 the specific scope is discussed during the conversation, depending on how much of the process you want to entrust to us.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you write for Instagram too, not only Facebook?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Yes. In most cases we work with both platforms, because for most businesses they work together. Copy is adapted to each platform \u2014 Instagram content tends to be more visual and shorter, Facebook allows longer copy and a different audience.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do I have to provide the ideas for what to write about?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">No. Creating the content plan is part of the service \u2014 ideas, topics, and content types are our job. Your contribution is information about the business, news, and offers you want to communicate; we structure the rest.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How quickly will results be visible?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Organic content is a slower investment than advertising. The first changes in engagement are usually visible within a few months of consistent posting. Follower base growth and the content&#8217;s impact on sales are long-term results. If you need fast results, organic content should be combined with advertising.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business and what your social media presence needs to achieve. We&#8217;ll evaluate the situation and tell you how the copy service could work in your case.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; 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button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;40px|||&#8221; custom_padding=&#8221;|||&#8221; disabled=&#8221;on&#8221; global_module=&#8221;826&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; 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In mi nunc, facilisis sed erat sed, interdum suscipit nisl.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jennifer May&#8221; position=&#8221;Director of Design&#8221; image_url=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/portrait-square-07.jpg&#8221; facebook_url=&#8221;#&#8221; twitter_url=&#8221;#&#8221; linkedin_url=&#8221;#&#8221; icon_color=&#8221;#f88590&#8243; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;8%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|4px|4px|4px|4px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(110,130,208,0.18)&#8221; icon_hover_color=&#8221;#f73145&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; icon_color__hover=&#8221;#f73145&#8243; icon_color__hover_enabled=&#8221;on&#8221;]<\/p>\n<p><span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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animation=&#8221;off&#8221; icon_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor<br \/>\n[\/et_pb_blurb][et_pb_blurb title=&#8221;Monthly Outings&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x54;||divi||400&#8243; icon_color=&#8221;#6be8d9&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;32px&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Roboto|700|||||||&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.7em&#8221; body_font=&#8221;||||||||&#8221; body_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; icon_font_size=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor<br \/>\n[\/et_pb_blurb][et_pb_blurb title=&#8221;Company Parties&#8221; 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