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Assessment<\/h3>\n
We review the advertising objective, audience, available creative materials, planned budget and current measurement setup. We assess whether TikTok is a well-founded channel for the specific case.<\/pee><\/div>\n<\/li>\n
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02<\/span>\n<\/p>\n
Setup and launch<\/h3>\n
We organise the required access, campaign structure and basic tracking where necessary and technically appropriate. We then prepare and launch the first ads.<\/pee><\/div>\n<\/li>\n
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Analysis and optimisation<\/h3>\n
Once data is available, we manage budgets, evaluate ad and campaign performance and plan the next tests.<\/pee><\/div>\n<\/li>\n
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04<\/span>\n<\/p>\n
Reporting and next-period planning<\/h3>\n
You receive a short status update every week. Once a month, we provide a detailed report covering the main results, conclusions and recommendations.<\/pee><\/div>\n<\/li>\n
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Frequently asked questions<\/h2>\n
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<\/p>\nDo TikTok ads require a TikTok account?<\/span><\/span><\/summary>\n<\/p>\n
New TikTok advertising campaigns generally require a TikTok account connected to the advertising system. This does not mean the business must run an ongoing organic content programme.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nDoes the TikTok profile need regular organic posting?<\/span><\/span><\/summary>\n<\/p>\n
No. TikTok Ads management and organic TikTok profile management are separate services. Regular organic content publishing is not included in ACCESSIO’s standard TikTok Ads management fee.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nHow large should the TikTok advertising budget be?<\/span><\/span><\/summary>\n<\/p>\n
There is no single universal amount. An appropriate advertising budget depends on the business objective, audience, offer, available creative materials and the amount of testing required. Before launch, ACCESSIO assesses whether the planned budget is sufficient for meaningful testing in the specific situation.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nIs TikTok advertising suitable for B2B businesses?<\/span><\/span><\/summary>\n<\/p>\n
In some cases, yes. TikTok can also be used for enquiry and website conversion campaigns, but another advertising channel may be more suitable for very narrow B2B audiences. ACCESSIO therefore assesses the specific business and audience first.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nHow is TikTok Ads different from Facebook and Instagram advertising?<\/span><\/span><\/summary>\n<\/p>\n
TikTok Ads and Meta Ads can both be used for awareness, enquiries and sales, but the advertising environments and creative requirements differ. TikTok is particularly video-led, so channel selection should be considered together with the business audience, offer, available creative materials and advertising objective.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nCan every industry advertise on TikTok?<\/span><\/span><\/summary>\n<\/p>\n
No. TikTok advertising policies prohibit or restrict certain products, services and industries. The specific case should be checked before campaign preparation begins.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nHow long should TikTok advertising be tested?<\/span><\/span><\/summary>\n<\/p>\n
A few days is usually not enough to make a well-founded assessment of the channel’s potential. ACCESSIO generally recommends allowing approximately three months for the initial testing period so that enough data can be gathered and several advertising directions can be tested. There is no mandatory long-term contract.<\/pee><\/div>\n<\/details>\n
<\/p>\n<\/p>\nWhat are Spark Ads?<\/span><\/span><\/summary>\n<\/p>\n
Spark Ads allow existing TikTok posts or appropriately authorised content to be used in paid advertising. This can be useful when the business or a partner already has suitable TikTok content that can also be used for paid campaigns.<\/pee><\/div>\n<\/details>\n
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Could TikTok advertising be a good fit for your business?<\/h2>\n
We will assess your advertising objective, audience, available video content, budget and measurement setup. If the assessment shows that TikTok is not the most well-founded choice for achieving your objectives, we will recommend a more suitable advertising approach.<\/pee>Initial setup – from EUR 290<\/strong>Management – from EUR 390 per month<\/strong><\/pee><\/p>\n