<\/p>\n
Initial research and plan<\/h3>\n
We assess the business offer, audience, previous advertising experience, available materials and measurement options. We define what will be advertised, what action is expected from the user and which data will be needed for decisions.<\/pee><\/div>\n<\/div>\n
<\/p>\n
02<\/span><\/p>\n<\/p>\n
Ad account and access check<\/h3>\n
We check the basic status of Meta Business Manager, the ad account and the required access. In the first month, we also check whether Meta Pixel is present, whether basic data is being received and the most important events in Meta Events Manager, provided no code changes are required.<\/pee><\/div>\n<\/div>\n
<\/p>\n
03<\/span><\/p>\n<\/p>\n
Campaign setup and management<\/h3>\n
We create and manage campaigns within the package limit. We do not make the account structure more complex simply to use the full number of available campaigns. In some cases, a simpler and more consolidated structure is more appropriate.<\/pee><\/div>\n<\/div>\n
<\/p>\n
04<\/span><\/p>\n<\/p>\n
Ad copy and static visuals<\/h3>\n
Ad copy and static visuals are included within the creative concept allowance. For each concept, we prepare one communication idea, a corresponding set of copy and adaptations for up to three standard Meta formats.<\/pee><\/div>\n<\/div>\n
<\/p>\n
05<\/span><\/p>\n<\/p>\n
Creative approval<\/h3>\n
Before publication, ad copy and visuals are sent to the client for approval. One revision round means one consolidated set of comments on the materials submitted at that time.<\/pee><\/div>\n<\/div>\n
<\/p>\n
06<\/span><\/p>\n<\/p>\n
Regular monitoring and optimisation<\/h3>\n
We assess campaign delivery, traffic, platform results, creative performance and available business data. We do not change the budget or structure based on a single proxy metric.<\/pee><\/div>\n<\/div>\n
<\/p>\n
07<\/span><\/p>\n<\/p>\n
Monthly performance report<\/h3>\n
The report includes key results, the most important conclusions, actions taken, measurement limitations and recommended next steps. A metrics table alone does not replace decision-making.<\/pee><\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/section>\n
<\/p>\n<\/p>\n<\/p>\n
What is a creative concept?<\/h2>\n
<\/p>\n
<\/p>\n
A creative concept is one distinct advertising idea, visual direction or composition.<\/strong><\/pee>One concept includes:<\/pee><\/p>\n<\/p>\n- one static ad visual;<\/li>\n
<\/p>\n
- a set of ad copy related to that idea;<\/li>\n
<\/p>\n
- a CTA recommendation;<\/li>\n
<\/p>\n
- adaptations for up to three standard Meta formats, such as 1:1, 4:5 and 9:16.<\/li>\n
<\/ul>\n
Format adaptations of one concept do not count as separate concepts. A materially new idea, composition, product, offer or communication angle is a new concept.<\/pee>A carousel ad created within a unified visual system counts as two concepts.<\/strong> Product catalogue cards generated automatically by Meta do not use the concept allowance, but a catalogue cover, frame, overlay or other static material created manually by ACCESSIO does.<\/pee>Detailed non-standard carousel or catalogue cases are assessed before work begins.<\/pee><\/div>\n<\/p>\n