{"id":735,"date":"2023-09-06T11:53:41","date_gmt":"2023-09-06T08:53:41","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=735"},"modified":"2026-05-17T23:43:33","modified_gmt":"2026-05-17T20:43:33","slug":"facebook-and-instagram-ads","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/ads-and-social-networks\/facebook-and-instagram-ads\/","title":{"rendered":"Facebook and Instagram Ads"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp2&#8243; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Facebook and Instagram Ads<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Is your business ready for real results from Facebook and Instagram?<\/b><\/h2>\n<p><b><\/b><\/p>\n<p style=\"text-align: justify;\">Are you frustrated by an advertising budget that seems to vanish into thin air, bringing no tangible profit to your company? Navigating the Meta platform advertising jungle in today&#8217;s digital environment can be complex and often disappointing. Perhaps you even doubt whether Facebook and Instagram ads still work?<\/p>\n<p style=\"text-align: justify;\">We understand. Our digital marketing agency won&#8217;t just create Facebook and Instagram ads for you; we will care for your company&#8217;s success as if it were our own.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Does Facebook and Instagram advertising still work for your business?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Yes, it works \u2014 but not automatically. Meta advertising today is considerably more complex than it was 5 years ago: algorithms change, iOS privacy updates have reduced data accuracy, costs have risen, and competition in the feed is higher than ever. Advertising that worked in 2020 often no longer works today.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Even so, Meta remains a platform where a relatively small budget can reach a precisely targeted audience. The difference is that it now requires experience \u2014 not just pressing buttons in Ads Manager.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">What do businesses running ads themselves usually struggle with?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">These are the most common problems clients come to us with after previously trying to run advertising on their own or working with an agency that did not properly report on results.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" style=\"text-align: justify;\">Ads spend the budget, but purchases don&#8217;t appear<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The advertising shows clicks, but sales figures stay the same. The reason is usually an incorrectly installed Meta Pixel, a poorly built audience, or a message that does not match what the website offers.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" style=\"text-align: justify;\">Lead quality is poor<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">A lead campaign brings in 50 enquiries, but when called, it turns out none of them are real customers. This happens when advertising is optimised for the number of leads rather than lead quality \u2014 the Meta algorithm can be trained to work differently, but that requires knowledge of event optimisation and value-based bidding.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" style=\"text-align: justify;\">Advertising falls into &#8220;Learning Limited&#8221; or &#8220;Not Delivering&#8221; status<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">This means the Meta algorithm is not receiving enough data to optimise the campaign. The causes \u2014 too narrow an audience, too small a budget, or too many ad sets in one campaign. The solution is restructuring, not a larger budget.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" style=\"text-align: justify;\">Advertising worked at first, but now it&#8217;s stopping<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">This is called &#8220;ad fatigue&#8221; \u2014 the audience sees the same advertising too often and starts to ignore it. The solution is regular creative rotation, based on data about which advertising materials perform better.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" style=\"text-align: justify;\">We don&#8217;t know which ad is actually making money<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The client sees the total budget and total purchases, but does not know which specific campaign, audience, or creative delivered the result. This is solved with correct attribution setup and a monthly report in which the numbers are broken down by campaign.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">What ACCESSIO does differently<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The foundation of our work is three principles: reporting on business results, not clicks; the client sees and approves all copy and visuals before publication; weekly communication, not just a monthly report.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Lauris, our manager, has 8 years of experience in Meta advertising \u2014 before ACCESSIO, he led the Facebook advertising department at another digital marketing agency. This experience means we know which technical problems (Pixel, attribution, event optimisation, audience overlap) usually cause poor results, and how to solve them before launching a campaign, not after.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Advertising copy is written by someone who manages advertising campaigns on a daily basis. This means the text is shaped by data from real campaigns, not only by a sense of language \u2014 every message is built around what has been shown to actually convert.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">What kinds of Meta campaigns do we create?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Depending on the business goal, we work with different campaign types:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: justify;\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Purchase campaigns (Conversions \/ Sales)<\/strong> \u2014 for online stores with a Meta Pixel and product catalogue<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Lead campaigns (Leads)<\/strong> \u2014 for service businesses, with a quality filter so that enquiries are real customers, not random form-fillers<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Website traffic campaigns (Traffic)<\/strong> \u2014 when the main goal is to bring people to the website to read or get in touch<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Awareness campaigns (Awareness, Reach, Video Views)<\/strong> \u2014 for new brands or products people don&#8217;t yet know about<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Remarketing campaigns<\/strong> \u2014 bringing back people who visited the website but did not enquire or buy<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The choice and combination of a specific type depend on the business model, budget, and length of the buying cycle. During the conversation, we evaluate together which combination will work better in your situation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Who is this service for?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">Facebook and Instagram advertising management from ACCESSIO is suitable for:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: justify;\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Online stores with a monthly advertising budget from 300 EUR<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">B2B and B2C service businesses that want a steady flow of leads<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Educational institutions and course providers<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Medical and health services<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Real estate developers and brokers<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Construction companies<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Businesses that have previously worked with an agency that did not report on results<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">We do not work on projects where the client wants reports to show only clicks and reach without measuring business results \u2014 that is not our approach.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">How much does Facebook and Instagram advertising cost?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">The cost consists of two parts: the advertising budget paid to the Meta platform, and the management fee paid to ACCESSIO.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>The advertising budget<\/strong> is the money Meta spends to show advertising to people. We recommend a minimum advertising budget of 300 EUR per month \u2014 with a smaller amount, the Meta algorithm does not receive enough data to optimise the campaign.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>The management fee<\/strong> is payment for our work \u2014 strategy, creating copy and visual materials, campaign management, optimisation, and reporting. We name a specific figure after the initial conversation, once we understand your situation, goals, and the scope of the campaign.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\">No long-term contracts \u2014 you pay month by month and can end the cooperation at the end of any month.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">How does the work process go?<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>1. Conversation.<\/strong> We get in touch by phone or video call. We get to know your business, goals, and existing results. If you have run Meta advertising before, we evaluate what worked and what did not.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>2. Strategy and launch.<\/strong> Within 3 business days of receiving payment, the strategy is developed, advertising copy and visuals are prepared, approved in a Google Spreadsheets document, and the first campaign is launched \u2014 provided there is no delay on the client&#8217;s side in approving the materials.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>3. Weekly update.<\/strong> Every week you receive a short message by email or WhatsApp \u2014 what is happening, what is being changed, what to expect next week.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>4. Optimisation and creative refresh.<\/strong> Based on the first data, campaigns are adjusted \u2014 we change audiences, messaging, and budget allocation. Every 2\u20134 weeks we create new creative materials to prevent the &#8220;ad fatigue&#8221; effect.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: justify;\"><strong>5. Monthly report.<\/strong> At the end of the month, a detailed report with purchases, leads, and cost per result. Based on it, we decide together on the next step.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;How much does Facebook advertising cost?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">It depends on the industry, the audience, the campaign goal, and the size of the advertising budget. The same amount can produce very different results across different industries. That is why we provide accurate cost and return forecasts only after the initial conversation, once we are familiar with your product, market situation, and goals \u2014 general figures found online usually mislead more than they help in this case.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Will Facebook advertising work in my industry at all?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In most industries yes, but not equally well. Meta works best for visual products (clothing, furniture, food, cosmetics), B2C services with a short decision-making cycle (beauty, car repair, personal trainers), and educational products. More difficult industries are B2B with long buying cycles and highly specific professional services \u2014 there, Meta works as a complement to Google Ads rather than as the main channel.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How long does it take to see the first results?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The first data on whether a campaign is moving in the right direction is usually visible within 7\u201314 days. In the first week, the Meta algorithm is in the &#8220;Learning Phase&#8221; \u2014 it is learning which people are most likely to take the desired action. More stable results are usually seen after 3\u20134 weeks, once enough data has been gathered for optimisation.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What is the Meta Pixel and why does it matter?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The Meta Pixel is a small piece of code installed on your website that allows Meta to see what people do after clicking on an ad \u2014 whether they viewed a product, added it to the cart, enquired, or bought. Without a correctly installed Pixel, advertising optimisation is theoretical \u2014 the algorithm does not know what works, and the budget is spent inefficiently. Before launching campaigns, we check and, if necessary, reconfigure your Pixel setup.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can you work with my existing Meta advertising account, or is a new one needed?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">We work with your existing Meta Business advertising account \u2014 it is the best solution, because the account already holds historical data that helps the algorithm optimise new campaigns. You simply need to grant us access as a partner agency. If the account is blocked or newly created, we will help get it set up before launching campaigns.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do you guarantee specific results?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">No \u2014 and we would not trust any agency that guarantees them. Meta advertising results depend on many factors, of which the agency controls only some (campaign strategy, advertising copy and visuals, audience selection, optimisation). The rest \u2014 product quality, website conversion, price, season, competition \u2014 is within the client&#8217;s area of influence. We guarantee professional work, transparent reporting, and that you will know what is happening every week.<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do I also need Instagram if I already advertise on Facebook?&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In a single Meta campaign, advertising is usually shown on both platforms at once \u2014 Facebook and Instagram (and sometimes Messenger and Audience Network). This costs nothing extra and reaches more people. In specific cases where the audience is particular (for example, younger people on Instagram, older people on Facebook), we split campaigns by platform to better control results.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your business \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your product, your current advertising activities, and your goals. We&#8217;ll evaluate the situation and tell you whether and how Facebook and Instagram advertising could work in your case.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; 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