{"id":1826,"date":"2026-07-02T02:49:07","date_gmt":"2026-07-01T23:49:07","guid":{"rendered":"https:\/\/accessio.agency\/?page_id=1826"},"modified":"2026-07-02T10:48:31","modified_gmt":"2026-07-02T07:48:31","slug":"google-ads-audit","status":"publish","type":"page","link":"https:\/\/accessio.agency\/en\/ads-and-social-networks\/google-ads-audit\/","title":{"rendered":"Google Ads audit"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_stops=&#8221;#8624E1 25%|#3607A6 100%&#8221; background_color_gradient_start=&#8221;#8624E1&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;#3607A6&#8243; background_image=&#8221;https:\/\/accessio.agency\/wp-content\/uploads\/2023\/09\/marketing-bg6.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;7vw||10vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; bottom_divider_style=&#8221;ramp2&#8243; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h1>Google Ads audit<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;80px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;10px&#8221; header_3_line_height=&#8221;2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;14px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_letter_spacing_tablet=&#8221;5px&#8221; header_3_letter_spacing_phone=&#8221;&#8221; header_3_letter_spacing_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Understand where your advertising budget goes<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\">An independent account review for businesses that spend an advertising budget but aren&#8217;t sure their campaigns are set up correctly. You receive a documented audit with a clear, prioritised action plan.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\">From \u20ac490 | Read-only access &#8211; we change nothing in your account | Ready within 2-3 working days<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;0px|||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Who this audit is for<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">This audit is useful if you recognise any of these situations:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>You manage Google Ads yourself.<\/strong> Campaigns are running and the budget is being spent, but you&#8217;re not entirely sure everything is set up correctly and that the money is being used wisely.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>You work with an agency or specialist.<\/strong> You receive reports on clicks and metrics, but you want an independent opinion on whether the campaigns are actually bringing in enquiries and purchases.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Results have dropped or stalled.<\/strong> Advertising used to work, but now there are fewer enquiries or costs have risen, and the reason isn&#8217;t clear.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Where Google Ads accounts usually lose money<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">Most budget leaks come not from obvious mistakes, but from settings that look fine until someone actually checks them. Some of the most common:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Ads show on irrelevant searches.<\/strong> Without carefully set negative keywords, an account can pay for clicks from people searching for something else entirely &#8211; for example, free solutions or a different city.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Conversions count the wrong actions.<\/strong> If a &#8220;conversion&#8221; is set as, say, a page view or a button click rather than a real enquiry or purchase, the reports look good, but Google&#8217;s algorithm is steered towards the wrong people.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Performance Max spends budget on your own brand.<\/strong> Without the right exclusions, PMax campaigns can show ads to people already searching for your exact company name &#8211; people who would have found you anyway, for free.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Budget doesn&#8217;t match results.<\/strong> Money may be split across campaigns, devices or keywords that deliver no return, simply because the real return was never measured accurately.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The audit systematically checks each of these areas so you know clearly whether &#8211; and where &#8211; your budget is being spent effectively.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How a paid audit differs from a free review<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">Free Google Ads reviews are common, and they have their place &#8211; they&#8217;re often a good way to get a quick first impression. It&#8217;s worth understanding that a free review and a paid audit are two different services with different goals, not two quality levels of the same service.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Free review<\/strong><br \/>Main goal: to quickly assess the account and decide whether further cooperation makes sense.<br \/>Scope: a brief overview, often part of a sales conversation.<br \/>Result: usually verbal, or a short summary on a call.<br \/>How to use it: as a first step before possible cooperation.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Paid audit<\/strong><br \/>Main goal: to provide a full, documented account assessment.<br \/>Scope: a systematic check across all the main areas of the account.<br \/>Result: a documented audit with a prioritised action plan.<br \/>How to use it: independently &#8211; even if you don&#8217;t change agency or choose not to continue.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The main value of a paid audit is that the result is yours. It&#8217;s a concrete document with an action plan that you can use yourself, hand to your team or pass to your current agency &#8211; whatever you decide to do next.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What the audit checks<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The audit works systematically through the main areas of the account &#8211; not just on the surface, but checking whether each part genuinely works towards results:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Account and campaign structure<\/strong> &#8211; whether the account is organised logically, without unnecessary, mutually competing campaigns, and whether the settings match the goals.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Keywords, search terms and negative keywords<\/strong> &#8211; which searches are actually being paid for, and whether budget is leaking to irrelevant queries.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Conversion tracking<\/strong> &#8211; whether it counts real, business-relevant actions (enquiries, purchases, calls) rather than page views or empty clicks that mislead Google&#8217;s algorithm.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Budget and bidding strategies<\/strong> &#8211; whether budget allocation and bidding modes match the campaign goals.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>Ads and landing pages<\/strong> &#8211; whether the ad message and the page people land on are aligned and drive a specific action.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">Depending on the account and the goals, we also review the technical side of measurement (for example, the Google Analytics 4 link) and more complex elements, such as Performance Max settings or e-commerce data feeds.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The audit is carried out by a Google Ads specialist.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What you receive<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The result of the audit is a concrete document you can use straight away &#8211; not just a list of problems, but a clear picture of what&#8217;s happening in the account and what to do next.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>A documented audit.<\/strong> A written review of the account&#8217;s condition, where each problem found is explained in plain language, noting why it matters.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>An account health score.<\/strong> A clear summary of how well the account currently performs in its main areas &#8211; so you can see at a glance where the biggest problems are.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>A measurement and structure assessment.<\/strong> Whether conversions are counted correctly and whether the account&#8217;s structure directs budget towards results.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>A prioritised action plan.<\/strong> Concrete steps for 30-90 days, ordered by importance &#8211; what to fix first for the greatest gain.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>A review call.<\/strong> We go through the audit together, answer your questions and discuss how to put the action plan into practice.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">You can implement the action plan yourself, hand it to your team or pass it to your current agency &#8211; the document is yours.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How the audit works<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The process is simple and takes almost none of your time:<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>1. Get in touch.<\/strong> Contact us with a brief description of your business and Google Ads account.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>2. Access.<\/strong> You give us read-only access to your Google Ads account. We change nothing in the account and cannot change anything &#8211; we only analyse. If measurement also needs reviewing, read-only access to Google Analytics is helpful too.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>3. Analysis.<\/strong> A Google Ads specialist systematically checks the account and prepares the audit. This usually takes 2-3 working days.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\"><strong>4. Results and discussion.<\/strong> You receive the documented audit with the action plan, and we go through it together on a call.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">After the audit, you decide what to do next &#8211; with no further commitment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Price<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">Google Ads audit &#8211; from \u20ac490.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The final price depends on the size of the account &#8211; the number of campaigns, the advertising budget, and how deeply the measurement needs to be reviewed. We confirm the exact price after a short introduction to your situation, before any work begins. No monthly commitment &#8211; the audit is a one-off service.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: justify;\">The audit is an account assessment and an action plan. It does not include carrying out the fixes themselves &#8211; rebuilding campaigns, creating new ads, coding measurement, or ongoing monthly Google Ads management. If you&#8217;d like help with implementation after the audit, we can agree that separately.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item title=&#8221;Why pay for an audit when others offer a free review?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">A free review and a paid audit are two different services. A free review is usually a short assessment aimed at deciding whether further cooperation makes sense. A paid audit is a full, documented account assessment with a prioritised action plan that is yours to use, whatever you decide next.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How long does the audit take?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">We usually prepare the audit within 2-3 working days of receiving access to the account.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What access do I need to give?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Only read-only access to your Google Ads account &#8211; we change nothing and cannot change anything. If measurement also needs reviewing, read-only access to Google Analytics is helpful too.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can I have an audit while I&#8217;m working with an agency?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Yes. The audit needs only read-only access, which doesn&#8217;t affect how the campaigns run. Please note: if the account is managed by an agency with admin rights, it can technically see that new access has been added to the account. If you&#8217;d like to handle this more discreetly, we can discuss the options before you grant access.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can you help implement the fixes after the audit?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Yes. The audit itself is an account assessment and an action plan, but if you&#8217;d like help implementing the fixes, we can agree that separately.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What isn&#8217;t included in the audit?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The audit doesn&#8217;t include implementing the fixes &#8211; rebuilding campaigns, creating new ads, coding measurement, or ongoing monthly Google Ads management. It&#8217;s an account assessment with a concrete plan for what to do next.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><\/h4>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let&#8217;s start a conversation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Tell us about your Google Ads account \u2014 we&#8217;ll reply soon and personally<\/h2>\n<p>&nbsp;<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" style=\"text-align: center;\">Tell us about your business, your goals and your existing Google Ads account. We&#8217;ll assess the situation and tell you how the audit can help in your case, and where to start.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">No commitment, no sales pressure.<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: center;\">Message on WhatsApp or call: <em>+371 28632441<\/em><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wa.me\/37128632441&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Chat on WhatsApp&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;90deg&#8221; button_bg_color_gradient_stops=&#8221;#f7828e 0%|#fcb6ab 100%&#8221; button_bg_color_gradient_start=&#8221;#f7828e&#8221; button_bg_color_gradient_end=&#8221;#fcb6ab&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;4px&#8221; button_letter_spacing=&#8221;5px&#8221; button_font=&#8221;Roboto|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;18px|34px|18px|34px|true|true&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_spread=&#8221;-10px&#8221; box_shadow_color=&#8221;rgba(247,130,142,0.4)&#8221; button_letter_spacing_hover=&#8221;5.5px&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;5.5px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;40px|||&#8221; custom_padding=&#8221;|||&#8221; disabled=&#8221;on&#8221; global_module=&#8221;826&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Roboto|700|||||||&#8221; header_2_font_size=&#8221;45px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;800px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Send us a message<\/h2>\n<p><span>Contact us using the contact form below and we will get back to you shortly. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form use_spam_service=&#8221;on&#8221; 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